Google Ads vs Instagram Ads: Let’s Settle This!

You might need extra work to bring that attention to your page. Of course, you can’t do both Google and Instagram. Who wins the Google Ads vs. Instagram Ads faceoff?

We won’t tell you what to do with your brand. But we will give you all the information you need to decide. Because we like you, we’ll even toss in some info on Facebook Ads. Read everything you need to know about choosing the best ads for your brand.

How Google Ads Work

Somehow, Google became the default search network for internet users of all generations. Naturally, people who want to impact the Internet want to appear in the search results.

They could use aggressive search engine optimization (SEO) tactics to ensure they show up early in the results. Or, they could use Google Ads to boost their visibility. Creators and businesses that won about visibility look into Google Ads. 

Google developed its advertising platform. It allows its clients to advertise products or services online. These ads will show up on Google’s online properties. You’ve seen them on YouTube, for example.

The bidding aspect of Google Ads is interesting. The bidding is what determines the final cost of the ad. The business decides the most it will pay to get clicks on its ad.

So, are Google ads effective? We will take a balanced approach.

Are Google Ads Effective? Let’s Discuss the Top 5 Benefits

We know you’re eager to get your name out there on the Internet. You might assume that Google is the best platform to pay for ads. Maybe you think they dominate the internet. Let’s talk about the benefits of using Google Ads.

1. Targeting Options

You don’t have to waste your ads on people who may never care about your products. Google helps you target your ads to a specific audience. You can find them by their age, interests, and geographic locations.

Google has access to the search history of its users. They know the websites they visit and use that information to your benefit. You might notice a particular type of ad appearing after you make a certain Google search. This is a result of intensive targeting.

2. Versatility

Google lets you use videos, text, or images to advertise your content. Sometimes, your content is the most convincing in a particular format. Google is flexible in allowing you to choose that format for your advertisement.

You can ensure your business gets the best possible reach with your format.

3. Empirical Data Available

You don’t have to do guesswork to determine if the Google Ads are worth it. Google provides the necessary metrics to track the number of views and clicks on your ads.

Having this kind of knowledge is powerful. Use it to pivot your content where required. Invest more in a particular format if it’s effective. You just need to make sure you know what your goals are. If you want to increase website traffic and sales or generate leads, ensure this is clear.

4. Affordability

Google utilizes a pay-per-click (PPC) model. It means that you pay when someone clicks on your ad. There is also the cost per thousand impressions (CPM) and cost per action (CPA) options.

You have multiple options. You can ensure that you choose the most affordable option for your business’ budget.

5. The Google Ads Average ROI 

According to WebFX, Businesses make $2 for every $1 spent on Google Ads. If the Google Ads Average ROI sounds good, maybe you should do further research on this platform.

3 Drawbacks of Google Ads 

Of course, Google cannot guarantee a flawless experience. Let’s talk about three potential issues you may run into.

1. The Market Is Competitive

Many businesses like yours want to rank well in search results. They want to access potential customers as well. They are willing to spend big bucks on search engine advertising. This means that you will face stiff competition with your Google Ads.

Many businesses understand that this is a powerful tool. You may not see the return on investment you want if they have the same target audience.

2. Short Shelf Life

Your ads only exist as long as your budget allows. If you optimize a webpage using SEO, it may last longer than a Google Ad. You won’t benefit from a strong presence if your ad disappears almost immediately. You may spend more money to put it on the Internet.

3. Low-Quality Clicks

You might be generating many leads from people with only casual interest. Ultimately, you want your clicks to turn into sales. Your ads might only attract a huge volume of attention with a low conversion rate.

Google Ads vs Instagram Ads? Which Should You Use?

In the Instagram Ads vs Google Ads war, we have to give you the benefits of Instagram. Naturally, the platform developed its advertising system. It is quite useful. If you want to grow your online following, you may not have to leave the app at all.

Budget-Friendly

Instagram isn’t trying to drain your resources. You can decide how much you want to spend before your Instagram Ad goes live on the platform. You must manipulate certain factors to ensure you stay within your budget. 

These factors include the following:

1. How long the ad runs for.
2. The formats of your ad (i.e., photo or video ads)
3. How wide your demographic stretches.

You don’t have to break the bank on Instagram if you don’t want to.

Intuitive

Creating ads on Instagram is a fun experience. It is easy for anyone with minimal technological experience on social media platforms to use. It guides you in the path of locating active users. 

It will ask you what your business goal is. You may want to increase traffic to your page or get more direct messages. 

You can decide the precise type of audience you are looking for. Describe them by their age, gender, and location. Instagram will ensure that only these people see your ad.

You can also see how well your ads are performing on the platform. You can record your results and pivot. The data you get about the reach of your ad in your Instagram Insights is very simple to understand. 

Still, we have to mention the drawbacks of using this method. Instagram users never signed up to see ads as regularly as they do on this app. After some time, it does become draining to see sponsored posts everywhere. 

Potential followers may see your ad coming from a mile away. They may scroll away or ask Instagram not to show it again. Yes, there are ways to get rid of Instagram Ads.

Google Ads vs Facebook Ads vs Instagram Ads: Who Wins?

Another big name has entered the chat. Let’s talk about Facebook Ads as well. It’s hard to say who dominates in the debate on Google Ads vs Facebook Ads vs Instagram Ads. It may be a simple matter of preference. Let’s touch on Facebook Ad features.

Let’s remember that Facebook has around 3 billion monthly active users. It has been on the Internet for some time and would have formidable support. One could say that it towers over Google Ads in two areas.

1. Better Ads 

Facebook came to the scene as a platform for sharing beautiful photos. Naturally, they know how to create eye-catching ads for their users. Businesses can create an optimized experience for their clients.

If you care about the visual appeal of your ads, Facebook Ads may be the platform for you.

2. Better Targeting

Facebook provides a very impressive social media advertising platform. It can use the information it has on its users to a business’ advantage. Of course, ads will target users based on the usual information. 

Age, income, location, and political views are important. But Facebook also knows the important milestones in your life. Facebook knows when you landed that new job. 

Facebook sees when you update your relationship status. It even knows about the passing of your beloved family dog. Your social media ads are unique to you, and they don’t come about by coincidence.

It can use this information to show an ad exactly when someone needs to see it. It knows how to find ideal customers. Essentially, Facebook is effective because people overshare. We don’t know if you can beat that.

Frequently Asked Questions About Instagram and Google Ads

More people have an interest in utilizing Instagram and Google Ads to promote their businesses. If you have questions, read what we have to say below:

FAQ: Are Google Ads or Instagram Ads better?

If you have a large following on Instagram, Instagram Ads may be better for advertising your business. Creating ads is relatively easy, affordable, and impactful on IG. Google Ads may be more effective If you want to bring traffic to a webpage.

FAQ: Can I promote my Instagram with Google Ads?

Yes, you can promote your Instagram account using Google Ads. However, to increase your followers, consider using Instagram Ads instead.

FAQ: What is the difference between Google Ads and social media ads?

Google Ads attempt to bring high traffic to web pages. They increase the chances of a particular web page appearing when someone uses certain search terms. Social media ads typically try to get great traffic to a page.

We Can Help Bring Attention to Your Page!

We gathered three advertising giants together. Somehow, we may not have made the choice any easier for you. Unfortunately, you are already on an excellent website. If you want to bring more traffic to your page, we can help.

Plixi is a powerful social media growth website. We have clients who wish to expand their online following. We can do what huge ad platforms simply cannot. Just ask our online platform for Instagram influencers.

Forget comparing Google Ads vs Instagram Ads. We can get you the results you ultimately desire. 
Let’s secure followers who want to engage with and spend money on your business. Sign up with Plixi today!