TikTok SEO: Help Your New Followers Find You

You’ve increased the quality and volume of your video content. Still, there is more work to do to excel on TikTok. One thing you’ll need to do is improve your TikTok SEO strategy. 

You’ve heard of the concept when it comes to web pages. Well, get used to the idea of it being a big part of social media platforms as well. TikTok is no exception. Creators everywhere are refining the way they create TikTok captions for all types of content. They want people to find them. They are on the right track. 

What about you? Do you know how to boost your content so your followers find you? If you don’t, now is the time to learn. Your competitors are already ahead. You don’t want to fall behind. 

Read this blog post to better understand SEO for TikTok!

What Is SEO for TikTok?

SEO for TikTok involves improving the likelihood of a particular result appearing when someone searches using keywords. Ultimately, the goal is to increase the number of visitors to a webpage or a piece of content.

Particularly on TikTok, the aim is to increase video views and engagement overall. It’s no longer just about the results on a Google results page. People now want to ensure that they appear in a TikTok search.

TikTok has become its very own search engine. People go there for information about anything. Google might give a series of web pages to sift through and read. 

TikTok provides short-form content for viewers who want quick answers. People tend to be eager to share information there. Somehow, these users fit a lot of information into a few seconds. It also takes less effort to listen to a video than it takes to read a page.

Ultimately, it works out well for everyone. Users who believe they have relevant content want to rank in a favorable position. They employ SEO tactics for their content.

If users do it correctly, they get great traction. Sometimes, they have amazing content, but no one knows. Good SEO tactics could give them a chance. 

How To SEO on TikTok: The Rules the Algorithm Plays By

We can’t just jump up and start slapping keywords on our videos. It’s important to understand the rules that TikTok plays by. You might be working very hard to rank on the platform. Sometimes, some rules dictate who will see your content. 

Sometimes, keywords won’t change that. You must understand the full picture of TikTok before you get your hopes up.

After you break these rules, look into how to use SEO on TikTok. These three factors dictate who sees your content.

1. Your Device

Your information is all over your cell phone. We’re not talking about your photos and login details. TikTok knows the kind of phone you use. It can use certain features to determine your location. The language in which you choose to watch TikTok helps to give this away. 

Your IP address tells more information than you understand. With this information, the algorithm begins to curate an online experience. Some users may mainly see content from the people around them. It’s not a coincidence that TikTok recommends content from people you know in real life.

It can be difficult to use keywords to overshadow the algorithm. You may want to reach users in another country. 

Unfortunately, TikTok focuses on first sharing your content with people in your immediate region.

2. The User Preferences

TikTok pays attention to the content we consume. It knows the videos we replay and the ones that inspire us to comment. TikTok wants you to stay on the app, so it recommends videos similar to the ones you’ve already interacted with.

The keywords you use must align with the content your target audience consumes regularly.

3. The Video Description

This aspect could be within your control. TikTok considers the words used in the caption of your video. Your TikTok hashtags, captions, and meta information play a part in the reach of your video. You can manipulate this to your liking. 

Keyword research and curated content could yield favorable results in front of a wider audience.

How To Do SEO on TikTok To Achieve the Best Results

You are not fighting a losing game because TikTok has rules. There is a way to increase your visibility on the platform. Don’t think of the algorithm as something to outsmart. It is not the final boss in a video game. 

Instead, view it as a wave that you need to ride. One way you can do this is by developing an effective keyword strategy. We can help you find the SEO TikTok will respond to. Check out these three tips on how to do SEO on TikTok.

1. Keep up With the Trends

Many people search based on what peaks their interest in the moment. That could depend on the trend of the day. It would be smart to fashion keywords from popular search words. It won’t be enough to just copy Instagram keywords.

Maybe a particular topic is making the rounds on social media. People will be looking for content on that topic. Include the relevant keywords in the caption of your video. 

You can’t just tease that you have something to say about something important. Increase your chances of people finding you. Mention the words that they are likely looking up.

This trick could give you a burst of engagement in the short term on TikTok. The trending words may pass. It is important to know when to capitalize on existing TikTok trends while they’re hot. TikTok is all about popular trends, so knowing how to ride the wave is important.

2. Follow Creators in Your Niche 

It’s great to get inspiration from other creators. They are likely doing their research and coming up with solutions for their content. If it works for them, it might work for you as well. We would never suggest you copy someone else’s content and pass it off as your own.

Instead, get inspiration from content that seems to be excelling on TikTok. What keywords do they use in their captions? Do they use variations of the ones that you use? You might get a better understanding of what you’re doing wrong. TikTok does not take kindly to plagiarism, so tread lightly.

3. Do Trial and Error

The great thing about TikTok is that you can repurpose video content multiple times. You don’t have to worry about boring your followers. Chances are, different people see each video each time you upload. So much content on the platform that videos drown all the time. 

Use this advantage to revive old content. Maybe you used certain keywords with a particular video. They may not have given you the results you wanted. Well, use those clips again with different keywords. Maybe you will attract a different audience, and they will receive it well.

Much of social media is about trial and error. Even when you think you have the right keywords, they may not do as well the next time. Don’t think of it as frustrating. Embrace the dynamic nature of social media. If you also have an Instagram following, look into Instagram SEO tactics as well.

There Is a TikTok SEO Tool Out There for You

Finding the right keywords to connect to your target audience isn’t always easy. Many content creators are refining their video descriptions. Each one has an SEO strategy that works for them. 

You, on the other hand, have just discovered TikTok SEO. You have to come up with a content strategy for relevant content. It can be overwhelming. It’s a good thing there are tools for you to use.

Let’s talk about some SEO tools on the market.

Semrush

This website is confident that it has the tools to help you maximize your keyword usage. Semrush says it will give you the data your competitors will not have.

We will touch on the features that a TikTok content creator would love. This can help draft, schedule, and post social media content for other users. It will also give you recommendations on improving the content you share. It also creates and tracks PPC campaigns.

Why not try the tool that Fortune 500 companies use? 10 million professionals and counting use Semrush to improve their online performance. Maybe they can help you, too.

Ahrefs

If you want some keywords for your content, consider Ahrefs. Get information on just how popular some keywords are. That way, you will know if you want to use them for your content. You might have a better ranking for keywords that aren’t that popular.

This is also a great platform for checking out the competition. The aim is to have competitive keywords in your niche. This tool can give you a bird’s eye view of the industry.

Frequently Asked Questions About SEO on TikTok

TikTok users everywhere want to optimize their social media posts. They understand that SEO is the way to increase their visibility on the platform. Since it’s relatively new, they have many questions on the topic. We hope that we have answered some of your questions as well.

FAQ: Why is TikTok SEO important?

TikTok SEO is important because it’s an effective method for increasing your visibility on the platform. Users can easily adjust to it and see better results. Knowing how to use keywords can bring you closer to your target audience.

FAQ: Can you do SEO on TikTok?

Yes, you can do SEO on TikTok. You can do it by writing captions that effectively attract the attention you want to gain for your page. When you start using these keywords, people are likely to find your content. When they see you, you can increase your user interactions.

FAQ: How do I get 1,000 followers on TikTok?

You can get 1000 followers on TikTok by gradually growing your page. By improving the SEO for TikTok, you can increase your visibility among the members of your target audience. 

It also helps when you pay attention to the trends on the platform. These trends could come in the form of sounds, TikTok challenges, or viral topics. Stitching a video could bring extra attention to your page. Incorporating hashtags from these keywords could make a difference as well.

Knowing How Check SEO on TikTok Is Not Enough! 

Be honest with yourself. Do you like the follower count you now have? Would you get more if you had the option to do so? Do you like the way they interact with your content? You don’t have to settle for just any kind of follower. Those niche hashtags you used to get them clearly don’t do the job.

It’s time to escalate the situation. Consider using a growth professional. Plixi has a track record of producing excellent results for its clients. We think that we could do the same for you. 

Blog posts like these help you understand how TikTok SEO works. They still require you to put in the extra work. Let us help you with that additional work. We know how to check SEO on TikTok.

We can take her page to the next level. Sign up with Plixi today!