Instagram Keywords: The Key to Your Growth

Forget the pictures. The words you use on social media platforms are paramount. When using social media, you can’t just focus on creating and uploading beautiful pictures. We need to learn how to maximize Instagram keywords in our content. It’s how you stay ahead of the game on Instagram.

Do you want to rank higher on the Instagram algorithm? Ensure you use relevant keywords when you upload a piece of content. This small adjustment can improve your visibility on Instagram. Yes, you can increase your likes, shares, and views on Instagram. This can’t be a bad thing.

Instagram is a search engine just like Google or Bing. It’s time content creators started to use it like that. Read this article to find out how you can optimize this great tool!

Why Are Instagram SEO Keywords Important?

Yes, this is a powerful tactic to learn. Search engine optimization lets you connect with people who want to see your content. You already know they want to see our content because those are the words they used to search. 

Isn’t that what you want? You want to attract followers who already show a genuine interest in what you post.

Optimizing your profile with Instagram SEO keywords helps them find you. They may not know your Instagram handle. But they know what topic interests them at the moment. If you have the content that matches that topic, you should be in the search results.

How To Find Relevant and Effective Keywords for Your Niche or Industry

Your keyword has to match the type of post you upload. Keywords don’t automatically guarantee visibility. They have to align with the content. Here are three quick tips to find the most relevant keywords for your particular industry.

1. Test Out a Keyword

Go to your Instagram search bar and perform a search query. You may have a specific keyword in mind. However, other users may have variations of that keyword. 

Consider incorporating some of those keywords as well. You could attract a user who has a slightly different way of thinking about keywords than you do.

For example, you might search for “café in Kingston,” while someone else thinks of “Kingston café.” Both keywords connote the same thing. However, depending on what a user searches, they may not appear to the same user. Consider covering all your bases.

2. Use a Keyword Research Tool

If you don’t have the time, use an online tool. WordStream claims to be a great keyword research tool. It will tell you the Google search volume of keywords in a particular niche. It can help to compare the popularity of variations of keywords as well. 

It will tell you which hashtags have high competition. Ultimately, it will equip you with the information you need to choose hashtags.

3. Look At Other Posts

There are content creators who have mastered keywords on Instagram. Don’t be afraid to learn from the fruits of their labor. 

Now, we will never tell you to plagiarize another content creator. However, using their content as inspiration is a great way to incorporate proven research tactics.
It is how some creators find relevant hashtags for their posts. Use it for your keywords as well.

How To Block Keywords on Instagram That Trigger You

Instagram can be such a triggering place sometimes. Everyone wants to use it without feeling uncomfortable. You’re not even talking about the pictures. Sometimes, the words on that app are jarring. 

Is there a way to protect yourself from certain keywords? Fortunately, Instagram wants to have a pleasant experience on the platform. Here is how to block keywords on Instagram:

1. Launch Instagram on your cell phone. 
2. Tap on the Menu icon, which looks like three horizontal lines.
3. Choose Settings.
4. Select How others can interact with you.
5. Choose Hidden words.
6. Tap on Manage custom words and phrases.
7. Type in the specific keywords that you want to hide on Instagram. You can include numbers and emojis if you like. Just remember to separate them with a comma. That way, Instagram recognizes each as an individual keyword.

Prepare to enjoy content feeds that don’t constantly trigger you. You should experience protection when you type in the search bar as well.

Let an Instagram Keyword Generator Do the Work for You 

Not everyone has the time to learn the science behind the keywords on the Internet. They may prefer to outsource the task to a very intuitive tool. Fortunately, there is a tool online for every need a creator has. One of those tools is the Instagram keyword generator.

These tools will take all the work away from writing on Instagram. You typically just have to describe the content. You can also upload the content and have the tool to generate the most applicable keywords. You can ultimately choose which keyword you keep for the post.

You just get popular keywords to use. You’ll get some niche ones as well. Specific niche keywords show the level of intentionality of the person searching for them. They don’t just want general information on a particular topic. They want to find someone with real knowledge of the topic. That could be you. 

If you struggle to find the right keyword to track that audience, consider using a third-party tool. Check out the one on Free Insta Tool, for example.

How To Use Keywords on Instagram: Top 4 Places On Your Profile

So, you want to reach that wider audience. You just need to know how to use keywords on Instagram. In this section, we will break down four areas on Instagram to optimize your words. If you can alter how you approach each section, you are closer to finding your relevant audience.

1. Your Username

Your username is an important introduction to the average Instagram user. Of course, it’s one of the results when someone searches using keywords on the platform. You need to make sure that you optimize it for the niche that you are in. 

Keep in mind that they may not know your username. It helps if your username connects to the topic in question.

What word is the most valuable word in your industry? What word would the average person search for to see your content? Consider putting that word in your Instagram handle. It will increase the likelihood of being one of the top results.

Naturally, you might have some difficulty putting this on your Instagram handle. Many users potentially have a similar keyword before you. Or, you’ve already established some notoriety on the platform with your current handle. Well, optimize your business name with the keyword. Instagram considers this word when it yields search results.

2. Your Instagram Bio

Of course, not all words can fit into your Instagram handle. It’s good to have an Instagram bio to pour some extra keywords. You may have already used the best possible keyword for your Instagram handle. Well, think of the ones that were also good but couldn’t make the cut. Incorporate them into your Instagram bio. 

Users will search for these keywords as well. Give them a chance to find you. Ensure you curate these words into something that is still readable. Cramming keywords into your bio only makes people lose interest. It could also impact the credibility of your brand. You don’t want people to think that you are a robot.

3. Optimize Posts

Some people prefer minimalism in their Instagram captions. That could be a stylistic choice that some content creators elect. However, keep reading if you don’t mind using many words in your caption.

Consider your regular text and your hashtags. It would be useful to use high-ranking keywords in the body of your text. Let people know what your post is all about when they go searching. 

You need to ensure that this phrasing is natural. The text should help people find your content. But if they want to read your caption for information.

Don’t forget to include Instagram hashtags in your caption as well. Take every opportunity to rank on Instagram. There are hundreds of millions of accounts. There could be a significant number in your niche as well.

4. Alt Text

This is one tip very few people know about. Or, they know about it but don’t use it. If you want to optimize your page, you can’t neglect any opportunity. Websites with images have alternate text. Instagram is no different. Before you upload, you have the opportunity to insert alt text.

Some people might think this is just for users with disabilities. Of course, they seem to benefit from you using this tool. But, it also has benefits in the realm of Instagram SEO. It is a great opportunity for you to increase your discoverability.

It’s under the heading called Advanced Settings. Then, go to Accessibility. There, you curate your alternate text for the post. 

After you do that, you upload as you normally would.

Frequently Asked Questions About Instagram Keywords

Social media content creators want new ways to reach their target audience. Now, they are exploring the search function of keywords. It may be fairly new to the average creator, so they naturally have questions. If you have questions, we have some useful answers to help you. 

Read below to find out what we have to say about the keywords on Instagram.

FAQ: What are keywords on Instagram?

Keywords are the important words that you use in your Instagram content to help people categorize you. It also helps people find you depending on the content they want to see. They don’t have hyperlink features like hashtags. However, they do matter when people make search queries.

FAQ: How do I find the right keywords for Instagram?

You can find the right keyword for Instagram by searching on the app. It will show you all the potential keywords relevant to the one you searched for. You can also look through the text on high-performing content on Instagram. These likely have a lot of traction because more people phone them in their searches.

FAQ: Is a keyword a hashtag?

No, a keyword is not a hashtag. On social media, the hashtag symbol goes in front of a keyword. It creates a hyperlink that holds a collection of posts with that hashtag. Using this tool helps to increase visibility when people search using those hashtags. Some of them are trending words that may die out.

Keywords, on the other hand, improve your ranking in terms of search engine optimization. They have a much longer shelf life than hashtags. Platforms like Google will know to show you their results when you incorporate certain keywords.

The Only Keyword You Need To Know Is Plixi

You are working very hard to find your content. You have taken a step up from just using hashtags. Now, you are considering keywords on Instagram. You’ll even use alt text to incorporate the person using a screen reader. These are great moves that will pay off for you over time. 

Still, you’re missing out on the biggest move you could make for your brand. You need the help of a professional growth provider. Plixi is the right one for you. We’ve helped so many content creators just like you. They were able to connect with their ideal target audience and build lasting relationships.

Ultimately, they saw an improvement in their engagement. They gained visibility in front of some key players. Don’t you want that for your brand as well? Everyone will be using Instagram keywords soon. You will have to find a way to set yourself apart. Our innovative AI technology will do the trick.

You won’t have to worry about attracting the wrong crowd. Aren’t you ready to grow your platform to what it can truly be? Sign up with Plixi today!