Instagram Ads With Promo Codes: Your Next Income Stream!

You see that Instagram is now a marketplace. Creators offer things for sale. Other users scroll for items they can buy. You see opportunities to slide into DMs to buy. Or, sometimes, they direct you to another website altogether. In these instances, you may see Instagram ads with promo codes.

What does it mean when an influencer mentions discount codes? Why do they do that? More importantly, can you do it, too? In this article, we will demystify the concept of promotion codes Instagram. You may use them as a tool for yourself, too. Read this article for the details!

3 Ways Instagram Creators Make Money 

It’s no secret that your favorite mega influencer makes money on Instagram. They don’t post three times a day just for fun. It’s a platform that offers many opportunities to earn an income. Let’s discuss how they do this.

1. Sponsored Posts

Brands want a direct link to their consumer base. They can’t access them using traditional means anymore. Instead, they use influencers on social media. Ideally, they use an influencer who has access to their target audiences. 

This audience trusts this influencer. They believe that they can recommend good products to them.

Brands use this influence to their advantage. They supply influencers with products and pay them to advertise them to their followers. There is no set price for a post, Instagram Reel, or Story. Parties engage in negotiations to arrive at ideal prices for their brand deals.

2. Digital Products 

Some influencers use social media to advertise products they sell elsewhere. They may share content showing off a particular type of lifestyle. It’s popular to highlight how much they make or how well they live. 

They mesmerize their audience with their content and then tell them they can also have it. To do so, they simply have to purchase a digital product that explains the process. 

This product is downloadable on a separate website. It is typically a short e-book that one can read on a Kindle or cell phone. The creators who do this are not necessarily serious published authors. 

They simply have more knowledge than the average person on a specific topic. They leverage this knowledge by putting it in a form people can read. 

The content on their social media platforms was simply an advertisement. They may have given tips, but the lion’s share of their information is in downloadable products.

3. Online Boutiques

Some creators may dedicate their entire Instagram page to selling products. This method is cheaper than purchasing a domain and building a website. If people want to order, they send a direct message.

This is popular because people already like to shop online. Using Instagram, they can go to a platform they use often. Most people know how to shop on Instagram now.

The Mechanism Behind Affiliate Marketing

With affiliate marketing, influencers must generate sales. That is how they get money from a store or brand. Their revenue is a percentage of the cost per purchase. 

The promotional codes they advertise in their captions are not just to save you money. It’s so brands know how many sales the creator influenced. You don’t get the benefit if they buy items using another discount code. The brand won’t see that you initiated those sales.

This is a popular method on social media today. Let’s talk about four reasons why it is so beneficial.

1. It Tracks How Influential You Are

Brands want to know that you are as influential as you say you are. Any person can like or comment on a photo. The brand wants to see that they gained potential shoppers because of you. Ads with promo codes give the opportunity to track influencers. 

Brands can know how many people used an influencer’s promo code during the checkout process.

2. You Save Your Followers Money

Your followers benefit from the reduction in cost. They likely don’t care about the brand’s intention to see how many people use a code. They simply want to enjoy buying items at a discount. This could boost the morale of your following. Followers may think Influencers are doing them a favor.

3. It Encourages New Customers and Followers

Ultimately, this influencer can help a brand secure an increase in conversions. They can inflate their profit margin by using this influence’s ability to sway their audience. 

You can also get new followers while engaging in an aggressive marketing campaign. Chances are, you will be using a lot of Instagram Reels or relevant hashtags. You will be doing things that typically grow an Instagram page. You can fortify your own following while you secure sales for another brand.

4. It Boosts Purchases

The median reduction in the price of items is enough to entice new customers. A brand typically will not make the final price of the item too low. They will make sure that they can make a profit.

The discounts that they give to influencers are on the conservative side. On average, they may be around 15% of the total cost.

Engaging in Affiliate Marketing

You won’t get money from the Creator Rewards Program. You will have to partner with an affiliate network. This is where influencers and brands meet. The website will organize dispersing discount codes to creators on the internet. 

It will be up to the creator to advertise products so well that people will want to buy them. This is not like a sponsorship post, where a creator gets a bulk payment regardless of the ultimate sales generated.

This business model works best when you advertise products you already like. Ensure that you boost products you would have bought anyway. 

Think of the girls who advertise Fashion Nova items. Hopefully, these are clothes that they would wear anyway, making advertising them even more convincing. They should wear nice clothes to make themselves more appealing to others.

Instagram Ads With Promo Codes Work Better With More Followers

Does the idea of earning through content creation intrigue you? You already love to create content. 

Making money while you do it isn’t a bad idea. You don’t have to have millions of followers to do it, either. Even creators with a few thousand can earn on IG. 

Still, a strong following full of your target audience is ideal. It increases your chances of earning with promo codes on Instagram. 

Do you want to grow your following on IG? Consider enlisting the service of a growth professional. Plixi is perfect for the job.

We are a formidable growth site with excellent resources. We have an in-house platform for Instagram influencers like yourself, and we support them with our impressive AI technology. If we can help creators like you, your brand can benefit, too.

Get the most out of your Instagram ads with promo codes. Start growing your Instagram following with Plixi today!