Influencer Marketplace​: The Ultimate Meeting of Minds

Influencers want to collaborate with brands. Brands need influencers to promote their products. What a coincidence! Luckily, influencers can join an influencer marketplace to achieve everything they want.

Both parties can secure the type of campaign that works best for them. Read for more information on the ins and outs of marketplaces for influencers. 

How Does an Influencer Marketplace Work?

An influencer marketplace is an online platform that brings brands and influencers together. There, they can collaborate to create compelling marketing campaigns.

The social media market is inundated with aspiring influencers. So, it can be difficult for brands to find the one that best aligns with their brand. A marketplace provides the best venue for both parties.

The marketplace will already have details on a particular influencer, making it easier for brands to see the profile of their potential partner.

1. Key Features

These marketplaces make Instagram collaborations easy. A brand can manage multiple collaborations with influencers from one platform. They may have several campaigns in effect with many influencers. It’s helpful to have a place to manage everything and have a successful influencer campaign. 

Brands can now easily track the performance of these campaigns. They get clear data in real time to tell them of their progress. They can see how well their influencers are performing. With that information, they can pivot and adjust their strategies.

These platforms also make it easy to communicate with influencers. Some have communication channels built into the platform. Each party can understand the deadlines for their projects and what each party expects.

2. Benefits

The benefits of using a marketplace are clear. Some of its advantages include the following:

1. The opportunity to find many influencers from different niches. A good platform will show you options from small to celebrity-level influencers. You will see more than what their following is. You see the kind of audience they attract and the brand values they promote.
2. The marketplace provides brands with data on each influencer’s audience demographics. They can find important information about an influencer before signing a contract with them.
3. A marketplace gives overall streamlined solutions for brands to find the influencers for their campaign.

3. Challenges 

Naturally, there may be issues with an AI-powered influencer management platform, such as:

1. Influencers will become increasingly competitive. That could lead to them fabricating numbers through buying likes, followers, or video views. So, it may be hard to find authentic influencers.
2. Finding the perfect match in such a controlled environment may be difficult. Brands don’t get the opportunity to have authentic conversations to get a feel of the influencer.
3. Influencers still have the power to set their rates. Brands might see wide disparities in the prices offered. 

Find the Right TikTok Influencer Marketplace for You

Are you specifically looking for TikTok influencers? Some content creators have larger platforms on different social media sites. Here are two of the most popular TikTok influencer marketplaces you can join to collaborate with brands or find the right person for your campaign:

1. Mavely. Fortunately, there is no minimum follower count for joining this platform. This already makes it more accessible to many influencers. It even extends past just TikTok to Instagram and YouTube. Signing up shouldn’t take long with Mavely, either.
2. Statusphere. This platform should give you a seamless user interface. You will appreciate the advanced influencer discovery tools on Statusphere. Search influencers using specific categories like location, audience demographic, industry, engagement rate, and follower count. Ultimately, you can find the precise type of influencer you need.

A Marketplace of Girl Influencers: An Article by the New York Times 

Recently, the New York Times published a piece on the improper use of social media. The title was “A Marketplace of Girl Influencers Managed by Moms and Stalked by Men.” It exposed the dangerous practice of mothers sharing pictures of their children online. Seemingly unbeknown to the mothers, these photos would attract unsavory characters.

Parents put their children at risk when they post photos online. The article was not an admonition of the mothers. Rather, it was informative and posed a strong warning of potential risks. 

An influencer marketing marketplace connects brands with influencer platforms. It is strictly for professional use, ideally between two adult parties.

Boost Your Standing on the Influencer Market With Plixi

Do you want brands to notice you? You may have to compete with many other relevant influencers in your niche. This competition exists even if you don’t join an online marketplace. So, it makes sense to make your profile as attractive as possible to build a strong following.

Plixi can help you get the following you need to increase your standing. We have advanced tools in our arsenal. Our AI targeting algorithm knows how to help you find the followers you need. You can attract real followers, not just ones who come to build numbers.

You are the content creator a brand is looking for. Let’s get you ready for the influencer marketplace. Sign up with Plixi today!

Frequently Asked Questions About Marketplaces for Influencers

Perhaps you’re also considering using a marketplace. However, you still don’t know how they are beneficial. Check out the questions below for more information on influencer marketplaces.