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How Many Hashtags Should I Use on TikTok To Grow Followers?

Plixi Team

Oct 14, 2024 10 min read

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You’ve always heard hashtags are the key to rapid growth on TikTok. That doesn’t mean we can just throw in a bunch of them and watch the magic. So, you ask, “How many hashtags should I use on TikTok?” Fortunately, we have all the answers you need in this article.

We will give you an idea of the number of hashtags to use. We will even give you advice on how not to spam your description with hashtags. Read on for our best tips on the topic!

How Many Hashtags Should I Use on TikTok To Grow Followers?

How Many Hashtags Should I Use on TikTok? The Truth

You should incorporate between 3 to 5 hashtags in the captions of your posts. Depending on the post, you can use the higher or lower end of this range. Still, you can use your discretion to act within the character limit.

In case you’re wondering, there is no limit on the number of hashtags you can use. However, the caption only holds a certain number of characters. You may already want to have a detailed caption. Remember that you have limited space for your hashtags.

With these parameters in mind, you must be deliberate about how many hashtags on TikTok are necessary. If you aren’t careful, you may spam your caption. Let’s talk about ways you can avoid spamming your caption with useless hashtags.

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How To Avoid Hashtag Spamming

It’s easy to get too excited about using hashtags. It seems like an easy tool to use on social media. It’s this misconception that leads people to overuse them. Spamming your content with irrelevant hashtags is a wasted opportunity. 

If using hashtags is still a mystery to you, follow these tips:

  1. Pay attention to the trending hashtags: TikTok is all about trends. To succeed on this platform, you must follow a few occasionally. Incorporating a trending hashtag is a great way to maintain visibility. Every piece of content doesn’t have to include trending hashtags. But you should do your best to acknowledge them on occasion, at least.
  2. Don’t waste hashtags on people outside of your target audience: You’re trying to reach a specific type of person. If they wouldn’t search using a certain hashtag, why should you use it?
  3. Don’t use the extremely popular hashtags: They will only land you in a sea of other posts with that hashtag. The user searching using this TikTok SEO will have too many options. You reduce your chances of them finding you by using it.
  4. Be specific with your location hashtags: If you want to use a location keyword, make them count. Instead of using the name of the country, use the city. It could also be effective to use the town or even the street. This depends on how densely populated the area is and how many similar businesses exist there.

Don’t let these tips scare you away from using hashtags altogether. You should use as many as is effective for your brand. Just know when to take a step back and assess before you upload.

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3 Types of Hashtags To Use on TikTok

You must be very selective about the hashtags you incorporate. You might have a lot of options floating around in your mind. The reality is that some of them may not be appropriate. They may not be as effective as you need them to be. 

We can help you narrow down the hashtags in your hashtag strategy. There are three categories you need to keep in mind. We will address them here.

1. Popular Hashtags

Naturally, popular hashtags may make their way into your video description. It’s natural to include them since they come to one’s mind first. If you thought of it, chances are, potential viewers also thought of it. This increases their chances of finding your content when they search on Instagram.

However, there is something to consider when you use popular hashtags. Many other creators may be using these keywords as well. Without knowing it, you will compete with the content under this keyword. 

Posts with more engagement may float to the top. If you are a young creator, you may not get visibility. This is why using #FYP or #ForYouPage doesn’t guarantee automatic fame. Many other creators use these as well. Therefore, no one stands out.

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2. Niche Hashtags

Niche hashtags need to make an appearance in your TikTok caption. When you think of how many hashtags to use on TikTok, account for these types of hashtags.

Niche hashtags account for the users who have specific needs. Some users don’t want general content on a topic. They need the details on a subgenre. If you provide that content, your hashtags should reflect it. If there is something unique or specific about your content, incorporate it.

Niche hashtags are very useful when they mention the location featured in the TikTok video. You don’t want to stick to general topics when you could list the specific location. 

Everywhere may have a coffee shop. What if someone wants to know about a coffee shop in a particular area? They may search for good coffee shops in a specific area using TikTok. Incorporating the location in the hashtag can ensure that they find your content. 

This trick is especially useful for businesses with a brick-and-mortar location. They may want to increase their foot traffic. Using particular keywords would help. This is a situation where general keywords would not be helpful.

3. Branded Hashtags

Aggressive marketing campaigns need to include branded hashtags. These are essentially custom words that apply only to your brand. Your followers will know that they should attach brand content to this hashtag. 

This link will serve as a place to store user-generated content (UGC) around your brand. Additionally, it will be useful when you want to start a hashtag campaign. You can reach a wider audience without actively creating content.

It could be the same keyword across multiple social media platforms. The easier it is to remember, the better. You also don’t need many branded hashtags if you have one good one. You still have to work with the character limit TikTok imposes on you. One hashtag in this category should be enough.

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Hashtag Placement Is Important

You can slap a # in front of anything and place it anywhere on TikTok. That doesn’t mean that it would be effective everywhere. Knowing where to put your hashtags is as important as knowing how many to use. 

Because you have a limited space, you should spread your hashtags in multiple places. Before you do that, read this section.

We will discuss the effectiveness of using hashtags in the comment section and the TikTok caption.

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The Comment Section 

Instagram and TikTok are similar in that they let you put hashtags in the comments.

TikTok hashtags won’t be very effective in your comment section. TikTok pays attention to why you put in your caption for the video. The treatment for the comment section is different.

They’re more effective ways to maximize words in your comment section. Ensure you respond to the comments that your followers leave you. Even if they are small, it’s important to acknowledge them. 

The TikTok algorithm notices additional activity in the comment section. It will reward users with more visibility on the platform. Ultimately, you will gain exposure to a wider audience. Of the users that TikTok shows your video to, it should be your target audience.

The Caption

You don’t get the opportunity to interact using a caption. It is the best and most effective place to use your hashtags. This is what TikTok considers when it gives search results to users. 

According to Hashtag Expert, it may be best to focus on your caption, not your comment section. Knowing you have little space should make you more deliberate about your hashtags. Gather your most relevant hashtags and tuck them here.

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Frequently Asked Questions About How Many TikToks To Use 

Many content creators want to grow their platforms using organic means. To do this, some want to know how to improve their approach to hashtags. 

Hashtags are a great tool, but some people still don’t understand them. For one, they don’t know the right number of hashtags. How many hashtags should you use on TikTok? Check out our questions and answers below if you have questions about hashtags.

FAQ: Can I use more than five hashtags?

There is no limit to the number of hashtags you can use in your TikTok caption. The only limit you have to be mindful of is the character limit. You can only use so many characters in your caption. You may have useful information to give. It may not leave much space for more than five hashtags. 

If you follow our tips, you won’t need to use more than five hashtags. This is an efficient number and is effective for securing results.

FAQ: Can I use ten hashtags on TikTok?

You can use ten hashtags on TikTok. There is no limit on the number of hashtags you can use. This is so long as they fit within the character description for the video. 

However, the question is whether using this many hashtags in a post is effective. If you use ten hashtags, there is a chance you are incorporating too many. Up to 5 hashtags may guarantee the results you want.

FAQ: Is there a rule for three hashtags on TikTok?

There is no rule mandating that creators use three hashtags on TikTok. They are free to use as many as the description can accommodate.

However, there is a 3-3-3 rule that some content creators use. This rule involves answering three questions with three hashtags. The questions are:

  1. What does the video relate to?
  2. What problems does the video bring up?
  3. Who is the video designed for?

FAQ: Should I use #fyp on TikTok?

The #FYP is a very popular hashtag. Because of its popularity, it may not be effective in guaranteeing extra visibility on the platform. Many content creators will also use this hashtag. The result is that you will have to compete with the content they post under the tag.

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We Can Bring You More Followers Than Hashtags Can

Using hashtags to boost your profile on TikTok is wise. It’s a great tactic that creators have proven to be effective. However, sometimes, you have to do a lot of trial and error. Even using the best hashtags doesn’t guarantee you success. You may have to take matters into your own hands. You may even have to ask for help.

A social media growth website like Plixi is what you need. We know how to connect you with followers who will want to interact with your posts. When your followers want to be there, your engagement rate will go up.

We are responsible for increasing engagement rates for many creators. We think it’s your turn. Our advanced AI targeting technology is our secret weapon. We find the followers that influencers need.

Your followers are out there. We just help bring them to you. You no longer have to ask, “How many hashtags should I use on TikTok?” We have the answers for you! Sign up with Plixi today!

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