Does being verified on Instagram help improve your account? In this article, you’ll discover why it’s the right step for most accounts that seek growth.
We’ll also share why verification helps professional and personal accounts. Read on to learn everything you need to know about being verified on IG.
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Instagram Verifications Requirements
It’s not possible for anybody to get the Instagram verification status. There are two main methods that you can achieve this, and they are as follows:
- Meta Verified: With a Meta Verified status, you can apply for an Instagram verification. You should learn about the Meta verification eligibility to find out the requirements.
- Public figure, celebrity, or brand: You can apply for an Instagram verification status if you are a public figure or celebrity. Alternatively, you can have a brand and apply for verification when signing up for a business account.
Note that the documents or evidence you must supply vary on a case-by-case basis.
What Happens When You Get Verified on Instagram?
Do you want to know what happens when you get verified on Instagram? You will receive a confirmation email from Instagram support after successful verification. Then, you will get a blue tick next to your Instagram username.
The verification tick shows new potential followers that you have a real account. However, you can contact customer support if you don’t see the verification badge.
Once you receive the verification badge, you’ll typically have it for life. You’ll only lose the badge after getting a ban on the social media platform.
Does Being Verified on Instagram Help Get More Followers?
Yes! Being verified on Instagram can help get more followers because of the authenticity factor. Many users will visit your Instagram URL and look for the verified badge before clicking the follow button. This only applies to publicly known users with a brand account.
Here are a few more ways that you can increase your follower account to propel growth:
- Funnel traffic from existing assets: You can take advantage of the traffic sources on other websites, like social media portals. Also, you can use an email list to divert users to your Instagram account. This allows you to grow your Instagram account quickly with little effort.
- Buy Instagram followers: You may consider buying Instagram followers to boost your account. However, you must be careful since it’s against Instagram’s terms and conditions. Also, consider only purchasing organic followers that will engage with your account. That’s because fake followers don’t add value and aren’t worth the cost.
- Content marketing: Release more content on the internet, which will attract more followers. Also, you need to post content regularly to stay relevant. In fact, you may need daily content releases to compete in your niche.
Top 3 Benefits of Being Verified on Instagram
Now, let’s consider the benefits of being verified on Instagram. This will help you decide if it’s worth taking the step for yourself. In this section, we’ll share some of the biggest reasons why verification on Instagram isn’t optional if you want growth.
1. Trust and Authenticity
It’s important to gain the trust of your audience on Instagram, but this isn’t always easy. However, the verification badge is an easy hack that goes some way toward helping you achieve this.
In most cases, users will look at an account’s verification status to determine if it’s real. The lack of a verified badge helps spot the fake users who try to impersonate public figures. This problem is more common than you might think and can lead to severe negative effects.
2. Increase Sales
Your customers might look for you on Instagram to learn more about products. Also, you can sell products on Instagram with a professional account. However, without a verification badge, users may not trust your account, and you’ll lose sales.
Therefore, verification must be one of the first steps you can take when creating a professional account. You can track your sales figures and see a sharp increase in sales after you complete verification.
3. More Brand Sponsorship Deals
Brands who look for Instagram influencers should pay attention to whether account verification is complete. That’s especially true if they come across Instagram users with little to no reputation.
Therefore, verification on Instagram helps get more and better brand sponsorship deals. Here are a few other things you can do to improve the chances of brand sponsorship with verified accounts:
- Get more followers: Increasing your follower count will increase the number of brands that notice you. It will have a positive knock-on effect on the quality of the brands and sponsorship money.
- Select the right niche: Some niches pay more money than others. Therefore, it’s a good idea to do background research on the niche and evaluate the financial opportunity.
- Improve communication: You’ll need to negotiate and develop overall good communication skills with the brands. This takes practice, and you’ll improve as you communicate with more brands.
- Reach out: Consider sending direct messages to brands on Instagram to find sponsorship deals. For example, you can look at the Instagram accounts with a verified badge to find the authentic ones. This will help you avoid messaging fake accounts that can lead to getting scammed.
Do Verified Accounts Get Paid on Instagram?
Yes, verified accounts on Instagram can get paid for different revenue streams. This includes brand sponsorships or selling products directly on Instagram. There are no limitations on getting paid just because you choose to get the verified status.
In fact, you may get paid more after getting verified. That’s because users will place more trust in your account. This is especially true for brands using Instagram as a vehicle for sales. You can monitor your sales before and after getting the verification badge to determine the effect.
Note that there’s a fee for getting the verified badge on Instagram. At the time of publishing this article, the cost is around $15, so keep this in mind when going through the verification process.
Instagram Verified Features
The biggest feature of the verified status is having a badge next to your Instagram username. This helps users determine whether you are a genuine account or an imitation. Otherwise, there are no specific Instagram-verified features that give you an advantage.
However, the lack of a verified badge is not a clear indication of a fake account. That’s because plenty of brands, public figures, and celebrities don’t have the verified status. This means you can arrive at the authentic account falsely, assuming it is a fake. Here are a few different ways you can figure out if an account is authentic without the verified badge:
- Account age: Look at the oldest posts of the account. Most fake accounts are relatively new, so age is a big filter when looking for a real person. Scroll through the account history and see how far back the posts go. However, some accounts may delete content, so this isn’t the best way to verify accounts.
- Genuine engagement: Look at the level of genuine engagement with the account. This includes mentions on other social media platforms. Also, look at the number of people leaving comments on the posts. Then, look at if the content publisher is responding to the comments.
- Instagram direct messages: Consider contacting the account with Instagram direct messages. The response may convince you that the account is fake or real. However, some popular accounts turn off notifications for direct messages.
Is Instagram Verification Worth It?
Yes, It’s worth getting an Instagram verification badge if you qualify. The service is relevant for brands, public figures, and celebrities.
For example, verification badges are a no-brainer if you’re a brand. That’s because you can expect an increase in sales and customer loyalty.
Now that you have the answer to the question, “Does being verified on Instagram help grow? Give it a try for yourself. You must show evidence of why you deserve the Instagram verification badge. Alternatively, you can show your Meta verification badge if you have one.
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