Influencer Rate Calculator Tips for Your First Brand Deal 

You want to take your content creation to another level. Hopefully, that level pays. You don’t want to lowball yourself out of ignorance. That is why you must know how to use an influencer rate calculator.

You will need to know how to negotiate to collaborate with brands and creators. Many influencers have agencies and managers to speak on their behalf. If you don’t have that team behind you, you must be your own advocate. 

You’ll have to arm yourself with some information to be a good advocate. You’ll need to know your best selling points and your weaknesses. You will also need to understand how to calculate influencer engagement rates.

We can’t be in the room with you when this happens. But we can give you the best chance at success. Read this article for everything you’ll need to know!

4 Factors Affecting Influencer Rates

Not all Instagram influencers have the same experience on Instagram. That’s because no two influencers are the same. They have different audiences, produce different content, and have different engagement rates.

So many factors come into play when it’s time for content creators to negotiate payment. Before you approach a brand, familiarize yourself with all the chess pieces on the board. Understand what carries a particular weight. Learn what tactics you can capitalize on to get the best payout.

Unfortunately, we can’t be there when it’s time to negotiate. Bookmark this page and remember these tips.

1. Follower Count 

Brands want to know that you can connect them to potential customers. It’s helpful to reach many potential customers at one time. 

So, naturally, your follower count will be a good bargaining tool. No, it is not definitive and not the most important metric. Still, proving that many people follow you is a good thing. 

Don’t think that only big content creators can land brand deals. Some brands may want a mixture of big and small creators for their influencer campaigns.

If you have thousands of followers, some brands will still want to work with you. However, it makes sense to continuously work to increase your following. So long as you are attracting high-quality followers, you will only gain. 

Buying fake followers will eventually catch up to you. Brands can easily discover that you fabricated your following on your social media platform. Avoid things that will impact your credibility online.

2. Engagement Rate

Your engagement rate is a very powerful metric. It reflects how much your followers interact with what you post. It’s not enough to just follow you. Your followers have to like, comment, and share your content for it to count. 

A brand wants to know that you post content that inspires people to interact. If you can’t inspire them to interact, why would they buy a product you promote? It is the best indicator that you can return on the investment.

As you grow your page, nurture your engagement rate. Stay between the average engagement rate of 1 to 3% on Instagram. As you grow your page, it can be harder to maintain a high engagement rate. This is because you can’t respond to people as much. 

If you have a small page, this is a perfect time to capitalize on it. You can market your intimate community of followers to brands. They will like that your followers can trust you. Small influencers are closer to their followers than big creators.

Post as often as possible so people have more material to interact with. Doing this will keep your engagement rate competitive. A competitive rate puts you in a better position to ask for more money. Arm yourself by using an influencer engagement rate calculator online.

3. Niche 

If you create content for a small niche, there might be less competition for you. Brands won’t have as many options for a potential influencer to collaborate with. In situations like these, you can ask for more money.

However, you must balance this against the fact that there may not be a high demand for the product. Brands want to know that they can secure sales. They may not have a huge budget for influencing if they have a small target audience.

4. Platform

You might create the type of content that works across multiple platforms. If a brand wants you to post on all platforms, you should include that in your rate. It’s not as easy as uploading the same video on Instagram and TikTok. 

You may have to adjust your content quality slightly to work on each platform. One platform may not have the exact sound. The other one may prohibit you from using it. Consider these things before you agree to make content for all social media platforms.

Sometimes, a good deal comes down to knowing how to negotiate. Pay attention to your strengths and play them up. Regardless of the outcome, ensure you produce great work. Another factor that impacts your rate is your quality of work. High-quality content will be an advertisement in itself.

How To Calculate Influencer Engagement Rate Using the Information You Have

You should learn how to calculate the influencer rate. It’s a great tool to have. You don’t want brands or other Instagram influencers to lowball you. The formula is fairly simple:

Total engagement (number of likes, comments, shares, and saves) / Total number of followers X 100

The result should be a percentage. You can decide if you like this number or if you can do more to improve it. As you can see, your interaction is a big part of the formula. 

Improving your likes, comments, saves, and shares as you increase your following is key. If your followers don’t interact, they harm your brand more than they do good. 

Some content creators go as far as removing followers who don’t interact with their content. What remains is a set of interactive followers. Ideally, they are the ones who help improve the overall engagement rate. With more favorable rates, you can put your best foot forward for influencer marketing campaigns.

We Have an Influencer Rate Calculator TikTok Creators Can Use, Too

We want you to get the best Instagram collaborations possible. That might be with brands or other influencers across platforms. You increase your chances of getting good collaborations when you know where you stand on Instagram. An Instagram profile analyzer would help with that.

If you realize your standing isn’t the best, you can always make adjustments. Our resources will tell you how to increase your engagement rate on Instagram. We can show you how to use your Instagram Insights. We even break down Instagram Ads for you.

Peruse the rest of our site and look at the resources we have to offer. When you start negotiating with brands, you’ll be in a much better position. Sign up for Plixi today!

Frequently Asked Questions About Calculating Rates as an Influencer

More people understand that they can monetize their hobby. Creating Instagram Reels doesn’t have to be a pastime anymore. It could be a new avenue for income. Do you like the sound of that? Well, you may have some questions. We’ve gone ahead and answered some popular internet questions below.

What is a good influencer engagement rate?

As a general rule of thumb, a good engagement rate for influencers is 1-3%. Micro-influencers may even get as high as 5%.

What factors affect an influencer’s rate?

There may not be set rates for influencers to charge for collaborations. However, certain factors can affect what brands are willing to pay. These include:

1. The number of followers the creator has
2. The engagement rate of the creator
3. Whether the niche is saturated or small
4. Whether the creator will post content on multiple platforms
5. The quality of the content the creator posts

Can I get paid with 500 followers?

Some brands will pay you even if you have 500 followers. Some brands prefer smaller creators because of their closer relationship with followers. These creators tend to have a stronger engagement rate than large creators. Brands may be willing to pay you commensurate to the size of your target audience.