How To Check Male To Female Ratio on Instagram: A Guide

Do you ever wonder what type of follower looks you up in the search bar? Where are they from? How old are they? What’s their gender? It’s important to know how to check male to female ratio on Instagram.

If you don’t learn this skill, you will just post content mindlessly. We can’t have that. Read this article to learn how to check your ratio and what to do about it.

In-App and Third-Party Tool Options for Gathering Insights

To analyze your following, you have two wide options. You could use the information Instagram gives you. Or, you could leave the platform and utilize third-party tools instead.

Let’s talk about how to check your male to female ratio on Instagram:

Instagram Insights

When you have a professional Instagram account, you gain access to your Instagram analytics. These numbers give you a clear understanding of your progress on Instagram. You can see how much your page grows. You can see the type of followers you attract with your content. 

You may have to familiarize yourself with expressions like “impression” or “reach.” However, after the learning curve, it is a very simple tool. You can formulate a good content strategy with the information you gain here.

Third-Party Tools

Using Instagram is free of cost. With that comes limitations with what you can do. If you want more details on the quality of your followers, you may have to step outside the platform.

Fortunately, many external platforms offer follower demographic information and more. You can use them to refine your marketing tactics and increase your likelihood of success on Instagram. Here are some tools to consider:

1. Sprout Social: Get deeper analytics on your followers. Share the content they want to see with intuitive scheduling and publishing tools.
2. Iconosquare: This platform is great if you manage social media for a living. Keep track of multiple accounts with ease.

Is the Gender Data on Instagram Insights Accurate?

Instagram generates its data based on the information users give it. It will tell you how many men or women follow you based on what those users share on the platform. They could tell the truth, or they could lie. 

Based on the information it receives, Instagram will generate the statistics. They cannot produce accurate results if they don’t have precise information. When looking at your Insights, remember that what you see is based on what people choose to share.

Remember, you can always supplement the information you receive from your analytics. Incorporate an Instagram Poll in your Stories or posts. You could ask your followers their gender or ask them more deliberate questions. 

Find out what they want to see or what they prefer from you. Inflammation like this could be more helpful than just knowing their gender.

Where Can I Find the Male To Female Ratio in Instagram Insights?

If you have a professional account, you get details on your Instagram following. You’ll see a whole new section of Instagram when you have a professional account. See the details with a graphical representation. This is how to check your male female ratio on Instagram:

1. Launch Instagram on your cell phone.
2. Go to your Profile page.
3. Tap on the three horizontal lines in the top right corner. This is the Menu Icon.
4. Scroll to the Insights option and select it.
5. Top on Total followers.
6. Swipe the screen upward to scroll through the multiple headings.
7. Look for Gender. There, you will see a percentage breakdown of your followers divided between men and women.

You will see that your Instagram Insights show you many details about your following. You can also see audience locations and age ranges. 

Some of this information may be more helpful than just the gender breakdown. You could make great decisions for your content when you know the location or age of your following, too.

What Should I Do with This Ratio Information?

Now you know how to check female to male ratio on Instagram. Does it end there? No. You need to know what to do with this information. You’re lucky enough to get detailed insights from Instagram. It’s time to make the best of it. 

Here are three suggestions for what you should do with your audience demographic numbers.

1. Pivot Your Content

Maybe you didn’t like the ratio Instagram showed you. You had a specific target audience in mind. Somehow, Instagram did not target them with your content. Or, Instagram showed them your content, but they didn’t like it.

You may have attracted far more men than women. Or, women gravitate to content more than men. It’s typical for women to see that they attract more men when they thirst trap. Perhaps they wanted to share information or content with other women. Unfortunately, the information did not land with them.

You might think that having a high follower count is all that matters. The reality is that, eventually, attracting the wrong demographic will be a problem. What if you want to align yourself with a particular brand? 

That brand will want to see how you rank with a female audience. You could lose out on a brand deal if you can’t show that you command that audience. High engagement rates from the wrong audience won’t save you when it’s time to negotiate.

Be very deliberate about the audience you attract on Instagram. From their age ranges to geographical location, this information is very important. It may be time to switch up the content you share online. Make it clear that your content is for the girls. 

Don’t be afraid to look flawed. Women may find this endearing. Well, the ones from your ideal target audience will. You know how to check male female ratio on Instagram. Check the results after you incorporate this tip.

2. Capitalize on Your Existing Content 

Maybe your content attracts who you want to attract. Well, the only natural thing to do is capitalize on this content and audience. We don’t mean you should constantly create and share the same thing. Let’s take things to the next level.

Find out what your audience enjoys on Instagram. Maybe they like content that is a slight diversion from what you create. Consider incorporating some of that content as well. It could allow you to find more users in your target audience. These are users you may not have otherwise reached with your usual content.

3. Use Instagram Ads

Maybe Instagram’s algorithm isn’t pushing your content to your ideal followers. It may be time to invest in better marketing strategies. Instagram Ads are an easy, user-friendly way to promote your content on the platform.

This tool lets you choose who sees your content using particular categories. Be specific about audience ages, locations, and gender. For a price you decide, Instagram will share your content with this user profile. Maybe you aren’t reaching the right people through organic means. It’s time to manipulate the system with a few Instagram Ads.

Instagram has the poet to show your content to these people. Remember, these users ultimately have the choice to follow you or not. If they still don’t follow you after exposure to your content, refer to the first item on this list.

We Can Help You Get the Followers You Want

Posting a lot of content isn’t as effective as you thought. You might increase your followers, but not with the followers you want. We can help you find the right followers for your brand.

Plixi is a powerful growth tool. We help our clients find the followers that they dream of. We will help you secure real followers who will interact with your content. It will be about far more than just increasing numbers.

Trust our AI targeting algorithm to do the job. We’ve helped many Instagram influencers before you. 

Learn how to check male to female ratio on Instagram. With our help, you will love the results. Sign up with Plixi today!

Frequently Asked Questions About How To Check Male To Female Ratio on Instagram

As people take Instagram influencing more seriously, they take statistics more seriously. One important statistic is the ratio of men to women. 

Do you have questions about the demographic of Instagram users who enjoy your content? Well, you aren’t alone. Check out some answers to the questions about demographics on Instagram below:

Can I use third-party tools to check the male to female ratio on Instagram?

Yes, you can use third-party tools to check your male to female ratio on Instagram. Some of these tools may even offer more details than Instagram can. If you use these tools, refine your marketing tactics for better results.

How does my male-to-female ratio impact me?

This ratio is important when it is time to collaborate with brands. These brands may want to access a certain type of customer. Your ratio will let them know if you can access this type of customer. You might be one gender, but attract more followers from the opposite gender.

Can I adjust my male-to-female ratio?

You can adjust your follower ratio by using Instagram Ads. Advertise your content to your ideal type of follower. 

When you increase your reach to this target audience, you increase the likelihood of more followers.