Instagram Shop: Boost Your Sales Today

Do you want to generate more sales while posting content on Instagram? Then, consider opening an Instagram shop to skyrocket your sales and grow your business. Offering a shop within the social media platform has several benefits, including more trust, ease of access, and increased follower count. 

We’ll also share a few of the best practices you can implement when setting up a shop. These practices ensure that you can hit the ground running by offering a top-tier Instagram shopping experience. It also ensures that your business profile is among the most competitive in your market. 

Keep reading to learn more about what having Instagram shops brings to the table!

How To Set Up Instagram Shop

Do you want to learn how to set up Instagram Instagram shops? This is relatively straightforward to open a digital store on Instagram. Note that you’ll need to create a professional Instagram account. Here is the step-by-step process for your consideration:

1. Visit the Get started page to create your shop. 
2. You’ll need to select a checkout method and press Next. 
3. Now, you can choose to sell from a Facebook Business page or your Instagram professional account and click Next. 
4. Choose a catalog for your shop and select Next. 
5. Now look over the details of your shop, and you’ll need to agree to the Seller Agreement. Then press Finish setup to complete the shop creation process.

Instagram Shopping Feature: Top 5 Advantages

Now, let’s turn our attention to the benefits of offering the Instagram shopping feature to your audience. You can decide if you want to sell directly on Instagram. You’ll see these features are a game-changer for businesses selling physical products on the platform. 

1. Enhanced Customer Experience

Instagram Shopping allows users to browse and purchase products seamlessly and directly within the app. This creates a streamlined and intuitive shopping experience by reducing friction in the buying process. Therefore, users can easily discover products through posts, stories, and the Shop tab. The result is higher engagement and potentially better conversion rates.

Try shopping in your competitor’s stores to see what type of experience your customers can expect. Then, you can implement best practices to improve the overall quality of your store. 

2. Direct Sales Channel

With Instagram Shopping, businesses can turn their Instagram profile into a direct sales channel. Hence, there’s no need to generate referral traffic to your website to secure sales. This reduces the steps customers need to take from discovery to purchase. The end result is likely to be a much higher conversion rate.

You can also advertise your direct sales channel on your Instagram content. This reduces friction for your Instagram business since users may not want to leave IG. It also saves you time and effort from having to build an external website. 

3. Integration With E-Commerce Platforms

Instagram Shopping integrates seamlessly with popular e-commerce platforms like Shopify, BigCommerce, and WooCommerce. This integration allows businesses to manage their inventory, sales, and orders efficiently. It also ensures that product information is consistent and up-to-date across all channels.

However, integration with less popular e-commerce is questionable, and you’ll need to check for yourself. Therefore, make sure you can integrate with your current systems before setting up the shop. 

4. Get More Sales

You may experience an increase in sales when you open an IG shop. This is especially true if you do a lot of marketing on Instagram and have a massive Instagram follower count. You can compare the sales you get compared to other digital assets. Hence, you can justify putting in more work in your Instagram account if the sales are high. 

Using marketing software to track sales on each digital platform separately is a good idea. Make sure that you gather data on what sales you generate from each post or keyword. Therefore, you can determine where you’re having success and what’s not working. 

5. Increased Product Discovery

Instagram’s visual and engaging platform is ideal for product discovery. That’s because there are features like product tags, shoppable posts, and the Explore page. This helps users find new products organically. 

Furthermore, businesses can reach a wider audience through these features, which leads to increased brand visibility and awareness. This means opening a shop on Instagram may also lead to an increase in your follower count.

How To Go to Instagram Shop

Do you want to learn how to go to Instagram shop? There are a number of methods for locating shops on the social media platform. The variety of sales channels means it’s easy to buy products on Instagram. Here are the most popular ways to find stores on IG:

• Feed and Explore page: You can visit different stores directly from your Instagram feeds or the Explore page. This may happen naturally as you browse different content and notice a store. 
• Instagram Stories: When looking at Instagram Stories, you may notice a link to a shop. Click the link to navigate directly to the store and buy products. 
• Instagram Reels: This works in a similar fashion to Stories. While scrolling through your Reels feed, you may come across entries with a store. Also, you can see Instagram shopping ads that directly promote products. 

How To Shop on Instagram 

Now, let’s look at the process of how to shop on Instagram. You’ll typically start by browsing content on Instagram, which might be posts, Stories, or Reels. As you go through the content, you may notice business accounts that link the content to an Instagram store. 

You can visit the store and browse through the product catalog to look for something to buy. Then, you can add products to the shopping cart as you would with a regular store. After you have all the products you need, you can complete the checkout process by making a payment. 

What Is Instagram Live Shopping?

Instagram Live shopping is the process of selling products by hosting a stream. You’ll need to schedule a stream and let your audience know about the event. This should increase the number of people that attend. 

During the live event, you can advertise products and add a link to your shop. Users who have an interest in your store will buy products. 

However, don’t make the stream fully commercial in nature. Instead, focus on providing value. This might be to showcase the best uses for your products or tips for getting the most out of them. 

Instagram Shopping Feature Best Practices

Now, let’s consider some of the top best practices when implementing the Instagram shopping feature. This ensures that you can offer the best experience for your customers. Here are the top best practices to consider: 

• Compelling product descriptions: Make sure to include essential details about the product, such as features, benefits, and pricing. This will help boost the conversion rate. Also, any sales channel has a responsibility to depict their product accurately. 
• High-quality visuals: Use high-resolution images that showcase your products in the best light. Also, include multiple angles and context shots to provide a comprehensive view of the product. Overall, professional visuals are crucial for attracting attention and conveying the quality of your products effectively on Instagram.
• Utilize shoppable posts and Stories: Regularly tag products in your posts and Stories to make them shoppable. Furthermore, use interactive elements like stickers and swipe-up links in stories to direct users to your shop.
• Leverage Instagram ads: Create shoppable ads featuring product tags to allow users to shop directly from the ad. Also, use Instagram’s targeting options to reach your ideal audience based on demographics, interests, and behavior. This ensures your shopping posts are competitive and ahead of most competitors in your niche. 
• Promotions and discounts: Offer Instagram-exclusive discounts or early access to sales to incentivize followers and create a sense of exclusivity. Additionally, use limited-time deals to create urgency and encourage quick action. Finally, highlight current promotions and sales events prominently in your posts and Stories.

Frequently Asked Questions

FAQ: What are the eligibility requirements for Instagram Shopping?

Eligibility for Instagram Shopping requires your business to be in a supported market, sell physical goods, and comply with Instagram’s commerce policies. You’ll also need a connected Facebook Page and product catalog. 

Additionally, you must switch to a Business or Creator account and ensure your profile is complete. Meeting these requirements allows you to utilize Instagram Shopping features to sell products. 

FAQ: What should I do if my IG Shop is not approved?

If there is no approval of your IG Shop, then review Instagram’s commerce policies and eligibility requirements. Furthermore, ensure your account is a Business or Creator account connected to a Facebook Page with a product catalog. 

However, If issues persist, then contact Instagram support for assistance and guidance on how to resolve the problems.

FAQ: How does Instagram Shopping benefit my business?

Instagram Shopping benefits businesses by turning their profile into a direct sales channel. It also enhances product discovery and provides a seamless shopping experience. 

Additionally, high-quality visuals and engaging content increase user interaction and sales. Furthermore, integrations with e-commerce platforms streamline inventory and order management. These benefits can be a game-changer for your company in the pursuit of getting more sales. 

FAQ: What insights can I access with Instagram Shopping?

Instagram Shopping provides insights into metrics such as product views, clicks, and purchases. These analytics help you understand customer behavior and measure the effectiveness of your shopping posts to optimize your marketing strategies. 

Additionally, tracking these insights enables data-driven decisions. It means you can improve engagement and sales and help refine your content to meet customer preferences better. 

Instagram Shop: Should You Open One?

If you sell products online, opening a shop on Instagram is a great idea. You can generate extra sales and improve the customer experience. Some customers prefer to buy products within the Instagram app, so improving shopping experiences with a store on IG is a no-brainer. 

When setting up your Instagram shop, it’s a good idea to follow the best practices in this article. This includes creating high-quality visuals and adding discounts. You need to make your store better than the competition. Also, make sure the product details are accurate and extensive. 

Do you want a bigger audience to visit your digital storefront on Instagram? Then, you’ll need to grow your follower count, and Plixi is here to help. We can automate your Instagram growth strategy by using organic methods. 

Don’t delay in growing your IG follower count, and give Plixi a try today!