How To Unlink Facebook and Instagram: Breaking a Connection

Breaking up is hard, but sometimes, it is necessary for the sake of the brand. You tried to be the peacemaker in this silent war between Facebook and Instagram. Unfortunately, your brand became friendly fire. Now, you’re looking up how to unlink Facebook and Instagram.

Fortunately, you are in the right place. We will give you quick tips on how to keep these accounts separate going forward. However, we want to ensure you are making an informed decision. This article will discuss the benefits of keeping the link between these two members of the Meta family. 

We will always have a balance here, so we can discuss the benefits of removing the link. Ultimately, you should have the tools to make your choice. In the end, you may decide that you need to know how to unlink Instagram and Facebook. This article has all the steps you need to know. Happy reading!

The Benefits of Linking the Accounts

You are at the point where you want to know how to unlink IG and Facebook. It took a lot to get to this point because the link’s benefits are obvious. Before you disconnect the two platforms, let’s discuss these benefits.

Access to a Wider Audience

Some brands noticed that different types of people use Instagram and Facebook. They may differ in age, location, or socio-economic status. Regardless of this disparity, both age groups enjoy the brand’s content. 

Missing a demographic in your target audience is a shame if they don’t exist on another platform you use. Therefore, linking the two platforms was logical and a good business decision. This way, your brand could seamlessly reach more people. Conveniently, both platforms fall under the Meta umbrella.

Saving Time

Running multiple social media platforms is a big responsibility. It is tricky enough to keep a good schedule on just one of them. Linking both could mean cutting down your labor by half. 

You wouldn’t have to hop between each account to upload a post. You won’t feel the whiplash from switching between two platforms.

The ease of just using one platform was obvious. As a content creator, you could save a lot of time. As a business owner, you can focus your efforts elsewhere. When you consider this, linking the two platforms makes a lot of sense. Social media is very dynamic. You should always try to save time wherever you can.

How To Unlink Instagram and Facebook: The Step-by-Step Guide

It might seem like you permanently intertwined these two platforms. Fortunately, Meta makes it fairly easy to divorce them. 

Here are the steps on how to unlink Facebook and Instagram accounts:

1. Launch Instagram on your cell phone.
2. Go to your profile page by tapping your profile icon in the bottom right.
3. Tap on the three horizontal lines (the hamburger icon) in the top-right corner of the screen.
4. Select Settings from the list of options.
5. Choose Accounts Center next.
6. Select Your Connected Accounts.
7. Choose the Facebook option.
8. Select Remove From Accounts Center.

You just need to confirm your decision with Meta, and you’re good to go. You didn’t delete any profiles; you simply disconnected them.

3 Reasons Why You’d Want To Know How To Unlink Facebook and Instagram Stories

Of course, sometimes, connecting these two platforms is a bad idea. Maybe you had to do it yourself before knowing it. Here are three practical reasons you would want to know how to unlink Facebook and Instagram Stories.

1. The Different Audiences

Sometimes, the disparity in audiences is too glaring. Multiple groups of people may like the product that you provide or sell. They might be genuine customers willing to support your product or business. That doesn’t mean that they can appreciate everything you post. 

Some jokes simply work better with specific audiences. Specific age ranges are more susceptible to taking offense to some jokes. You might notice the reception when you post jointly between these platforms. If you look at the interaction with the posts, you’ll see that not everyone appreciates a certain tone. 

At this point, making a joint post is not a useful exercise for your brand. Rather, it could damage your brand and require some brand reputation management. Don’t let it get to this point. Learn how to unlink Facebook and Instagram posts to avoid this.

2. The Danger of Posting Too Much

Do you feel you are oversharing? If you have to ask, maybe you are. Facebook is unlike TikTok, where people share intimate details of their lives with strangers. Sharing too much on Facebook may annoy the average user, and there is no reward for oversharing there. 

You don’t want people to unfollow your content on Facebook because of this excessive posting. Automatically uploading to both platforms may make you too comfortable. You might benefit from manually sharing on these platforms instead.

3. It May Become Overwhelming

Perhaps you want to focus on one social media platform right now. There are so many platforms with so many different cultures and rules. It’s reasonable to decide to focus on just one platform. For you, that might be Instagram. 

Perhaps you decided that the majority of your target audience resides on Instagram. This came after doing copious market research, of course. If this is the case, it could be beneficial to focus your efforts in one place. 

You were never supposed to just post on a platform and go. You have to keep up with the comments and engage with your supporters. Uploading on each platform might be easy, but responding in a personable and human way requires genuine effort on your part.

You might not be able to maintain all that activity over time, but your engagement rate shouldn’t suffer because of it.

You Can Still Grow Your Page After You Unlink It From Facebook

Maybe utilizing advanced login options wasn’t for you. Maybe you just want to focus on Instagram right now. It deserves your full attention, and your brand will ultimately thank you. 

How serious are you about growing your Instagram platform? Do you want to maintain the following you already have, or do you want to expand and reach more people? If you are serious about growth, we can help you with that.

We are talking about more than just switching some app settings through your hamburger menu. We want to utilize sophisticated AI technology to help you reach your fullest potential.

Plixi is an online growth service specializing in growth for creators like yourself. We have an in-house platform for Instagram influencers. They get great support from our AI targeting algorithm technology. We spent the last ten years perfecting it. We know you will love what we can do for your brand. 

Are you ready to start growing your following online? You can do so much more than learn how to unlink Facebook and Instagram. Sign up with Plixi today!