How Content Calendar Tools Make Everything Easier

As your platform grows, there’s much to keep track of. You have to remember to respond to Instagram DMs and comments. You have to post on time, and you need to maintain a seamless Instagram aesthetic. Good thing you have content calendar tools to help you.

You will need the extra help, especially if you manage multiple social media platforms. This is one of the most useful blog posts you will come across. Read for more tips that will help to set you apart on social media.

3 Ways Calendar Tools Help You on Instagram 

Living without a social media content calendar is holding you back from excelling on Instagram. There are so many benefits to using a tool like this. 

Organizing your content might make social media feel like work. But, sometimes, it takes some work to take social media to the next level. Let’s discuss three ways a content calendar can help you be a better creator.

1. Streamline Content Creation

You no longer have to create and upload things randomly. You can make a posting schedule that goes months in advance. Content plans like these will incorporate popular holidays. It will help you have relevant content when holidays come about.

You can prepare hashtags for each social media post as well. Ensure you use trending keywords to make the best of the trends on social platforms at the time. 

2. Improve Consistency

We don’t mean to be cliche, but consistency is key. The Instagram algorithm responds favorably when you consistently post on the platform. Posting often gives your followers more material to engage with. Increasing your engagement rate on Instagram is the best thing you could ever do for your brand. 

But it’s not always easy to be consistent on Instagram. A good content calendar will help with that. It can be a physical or visual representation of your obligations. Now, you won’t post based on your feelings that day. You have guidelines imposed on yourself to help you stay on track.

3. Boost Productivity 

If you use your calendar correctly, you will always have something to post. You won’t let your account go to autopilot. With a calendar, you’ll have something to post that day. 

You might wake up some days without any ideas for what to post. A good content calendar might have some backup ideas waiting for you. It doesn’t have to apply to content strictly. 

Maybe you have deadlines that you need to keep up with. You can put deadlines in your content calendar. Now, you won’t wake up thinking you have nothing to do. 

Best Content Calendar Tools Free for You To Use

You might not be the social media manager of a Fortune 500 Company. We can’t afford to get the tools that require a small investment. Does that mean we can’t enjoy organization for our social media platforms? Some of us run multiple social media platforms, after all.

We think that there are several options for you. You won’t have to break the bank to use them, either.

1. Google Sheets 

The great thing about Google Sheets is that you can collaborate with other users. You don’t need to download a program to your laptop or PC. You simply work from a live link online. You can allow multiple people access to this document. They can insert items or comment on the ones you put in the document in real time.

Maybe you can collaborate with the brand owner for whom you do social media. You can also work with other members of the social team. Perhaps you want to upload a joint post on Instagram. Or, you’re working with another creator on an Instagram campaign.

Google Sheets is a great tool for Instagram collaborations. Consider using the one that is the most similar to Microsoft Excel. Just remember that it requires an Internet connection. Without this, you can’t make live updates.

2. Calendar

If you have an iPhone, you already have the content calendar tool you need to organize your social posts. Built-in tools like this are great. You won’t have to spend any extra money. You can configure them to notify you when you need a reminder of what to post. 

You can color-code them so they match the social media platform that they pertain to. Do you want to check your Instagram Insights monthly? Set up a recurring event using your calendar. You can even invite other people to events using your calendar. What more do you want from a project management platform?

Now you see that some of the best content calendar tools are free. They may not come with all the bells and whistles of a professional calendar tool. Nevertheless, they can do the job. Do the best you can with these tools. Then, you can spend one day on one of those professional content calendars.

Best Social Media Content Calendar Tools and Their Prices

The day you can afford great tools for your brand might be sooner than you think. Bookmark this page. We’re going to give you some great suggestions for calendar tools. Get great AI tools to help you make better social media content.

CoSchedule

It is great to create a plan for your social media page. But what happens when you can’t execute the plan when the time comes? You might be busy doing another job for another client. Or, you might not be available. It’s good to have a tool like CoSchedule.

This tool allows you to schedule your posts to go live at specific times. You can set it, then forget it.  According to their research, it will even suggest good times for you to post. Now, you won’t have to guess what time suits your brand.

Their prices go up to $49 per month to use this tool. You can use their free option, though you may notice the deficiencies fairly quickly.

Sprout Social

Create your social media content calendar with ease using Sprout Social. Use this tool to track the necessary metrics on your social media. Don’t just post and hope for the best. See how well your content performs on social media.

You can use their Asset Library to store videos, text, and images you’ve previously used on social media. You can go back to this library to incorporate this content again. Repurposing content is a great way to be efficient on social media. Now, this tool makes it even easier.

You can try this tool out with a free trial. You should make it official after that time. If you do, prepare to pay $199 per seat/month for the standard package. The professional package costs $299 per seat/month. 

There is also an Advanced level plan for $399 per /month. The level above that is the Enterprise level. You should contact the website for a quote if you want that package. As the price increases, so do the features. At the first level, you can get help from AI technology, access to social profiles, and keyword and location monitoring.

Plixi Can Do More Than a Content Calendar Can

Congrats on getting organized! You should see the benefits of controlling your Instagram presence. You can increase the number of loyal followers you have when you are consistent. More content for your followers to engage with will increase your engagement rate. 

The Instagram algorithm will notice the boost in numbers and reward you with greater visibility. However, this may not happen overnight. It may take weeks or months of planning and consistent posting. Sometimes, it takes a little luck as well.

Do you have that kind of time? You can increase your potential by collaborating with us. Plixi has a staff of social media experts just waiting to help you do better on social media. 

We use an advanced AI targeting algorithm to bring your real followers to you. These followers will engage with your content in a meaningful way. You can see the real benefitds of your content calendar tools with us.  Sign up with Plixi today.

Frequently Asked Questions About Calendar Tools on Instagram

Organization will always be in fashion. Recently, more creators have shown an interest in organizing their content. Are you one of them? If you have questions about organizing your content, keep reading. We have some helpful information for you below. 

Why should I use a content calendar tool?

You should use a content calendar tool to help organize posting on Instagram. They are useful when you run out of ideas for what to post. They also come in handy when you have to maintain a certain Instagram aesthetic. 

They help to keep you consistent so followers don’t forget about you. Some are also great at pointing out the best time of day to post your content. You can track major holidays and ensure your content is relevant.

What tool should I use for a content calendar?

There are many options out there for a content calendar. Some of them are free. These include the calendar on your cell phone or a Google Sheet. Others require monthly or annual payments. These include Sprout Social and CoSchedule.

How can I create a content calendar?

You can make a content calendar using a Microsoft Excel spreadsheet. Use one of the templates that comes with the program. They typically have the weeks and days already labeled for you. 

Color-code your entries using the social media platform or type of post. Set up clear deadlines to review content and include major holidays. Then, refer to this content calendar daily. You may not be able to set alarms to remind you to upload content.

What is the best social media calendar scheduler?

You can use Instagram to schedule your posts. It has a built-in tool that lets you decide when photos or videos go live on the platform. You simply have to create the content and then delay it at the very end. Set your preferred time and date months in advance.

Use your Instagram Insights to find the best time to post your content online. It will tell you when most people are available on the platform. Doing this could increase your likelihood of getting immediate engagement on your post.