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Plixi graphic showing @away with 652k followers, 171k gained in 18 months, and 397% sales growth in 12 months.
Away Logo
@away
652k Followers
# of followers Gained: over 18 Months
+171k
Sales Increase:
over 12 Months
+397%

Customer Case Study

Away Travel

Find out how Away Travel sparked an entire new form of customer outreach and sales opportunities by growing their Instagram with Plixi.

Find out how Away Travel sparked an entire new form of customer outreach and sales opportunities by growing their Instagram with Plixi.

  • 2-Minute Setup
  • 100% Growth Guaranteed
  • Rated 4.91/5

AWAY started to see sales and customer retention weaken and needed to make better use of Instagram for brand awareness

Away makes luggage for modern travelers—sleek, durable bags designed for people who are always on the move. Their Instagram feed was well put together, and their name was known by most travel fanatics in the US. But for all the aesthetic appeal, something just wasn’t clicking.

Their Instagram promotions and posts just weren't converting the way they should. Sales from social media were flat, and new followers didn’t always feel like potential buyers. Away didn't just need brand growth with Instagram; it needed more action. That’s when they brought in Plixi to make their Instagram work harder.

The Personalized Instagram Growth Plan for Away

Plixi’s first step was simple: understand who Away needed to reach. Not just “travel lovers,” but people actually booking trips, searching for gear, and ready to invest in quality luggage. Plixi’s AI tools identified travel trendsetters, digital creators, destination-focused accounts, and frequent flyers.

Along with the practical AI features, Plixi’s expert team curated a daily interaction strategy to get Away in front of those people—and keep them engaged. With precise geo-targeting, niche-based following, and smart content interactions, Plixi turned a broad audience into a focused, purchase-ready community.

The Results

The impact was even bigger than expected! In just one year, Away tripled their organic Instagram-driven sales. Not only did their follower count grow, but who was following their account shifted dramatically. There were more travelers, more creators, and more buyers.

With Plixi, Away gained an Instagram strategy for business growth that turned their account into a high-performing revenue channel. For a company built to move people, Plixi helped make sure the right people were finally moving toward them.

“They are able to find us so many followers that actually appreciate our new luggage offerings and promotions… We are now able to consistently use Instagram as a source of organic revenue for Away!

Quynh Dang, VP - Brand Marketing

Quynh Dang,
VP - Brand Marketing

“Their interactive dashboard is super useful for monitoring the specific Instagram growth. It allows us to learn so much more about the users who engage with our brand, and makes it easier to make informed business decisions.”

Chistine Gallagher, Director of Marketing

Chistine Gallagher,
Director of Marketing

Snippet of Away luggage brand's Instagram bio and metrics showing positive Instagram growth.Snippet of Away luggage brand's Instagram bio and metrics showing positive Instagram growth.

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Frequently Asked Questions

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  • Tools like Plixi help convert Instagram followers into customers by offering personalized content strategies, targeted audience growth, and optimized posting schedules. For online brands and businesses, this means reaching the right users via demographic and location targeting filters, capitalizing on seasonality and trends, and tailored content interactions.

  • You or your business can build a strong presence on Instagram by focusing on consistency, visual storytelling, audience engagement, and strategic targeting. Small businesses and growing brands use services like Plixi to attract ideal followers through location and interest targeting and brand-boosting collaborations with other niche-aligned brands and influencers.

  • Plixi is for anyone who wants to grow their Instagram account organically. Whether you’re a business, influencer, or just someone who wants to grow their personal account, Plixi is the best Instagram growth service for you.

  • All you need is an Instagram account. You can use Plixi on your personal account, business account, or even an influencer account. You can also use Plixi on multiple accounts at once.

  • Plixi is designed to help you grow your account organically. We don’t use bots or fake accounts to grow your account. Instead, we use a combination of organic growth strategies to help you grow your account naturally. This means that you can expect to grow your account by at least 1000 followers per month.

  • Yes! You can use Plixi on as many accounts as you want. You can even use Plixi on multiple accounts at once.

  • Yes! You can use Plixi on any Instagram account you want. You can use Plixi on your personal account, business account, or even an influencer account.

  • Plixi uses a combination of organic growth strategies to help you grow your Instagram account. We use a combination of strategies such as hashtag targeting, influencer targeting, and our own proprietary algorithm to help you grow your account. You can read more about how Plixi works here.

  • Getting started with Plixi is easy. All you need to do is create an account on our website. You can create an account here.

  • You should choose to work with Plixi over similar Instagram services because our growth service is the most cost-effective and powerful one. We offer 7/24 free live chat opportunity. Also, our advanced features are great for driving engagement to your Instagram profile. You can explore our Instagram growth service comparison page to be sure about your choice.

  • Our success team would love to assist you with getting Plixi setup on your Instagram account. We are also aware that setup process may be confusing; therefore, we offer free help for starting your Instagram growth campaign and optimizing your target audience.
    Additionally, our digital specialists would like to help you in every matter of obtaining success in digital marketing. Do not hesitate to communicate with us via live chat on 24/7!

  • Plixi is designed to help you grow your Instagram account organically. We don’t use bots or fake accounts to grow your account. Instead, we use a combination of organic growth strategies to help you grow your account naturally.

  • Yes! Plixi is completely safe to use. We don’t use bots or fake accounts to grow your account. Instead, we use a combination of organic growth strategies to help you grow your account naturally.

  • You can expect to see results with Plixi within the first 24 hours. However, it can take up to 7 days to see the full potential of the AI growth engine.

  • You can cancel your subscription at any time through the billing page on your Plixi dashboard.

  • Yes! You can use Plixi on any Instagram account you want. You can use Plixi on your personal account, business account, or even an influencer account.

  • Yes! You can use Plixi on as many accounts as you want. You can even use Plixi on multiple accounts at once. Each account will require a separate subscription.

What tools can help me convert followers into customers?

Tools like Plixi help convert Instagram followers into customers by offering personalized content strategies, targeted audience growth, and optimized posting schedules. For online brands and businesses, this means reaching the right users via demographic and location targeting filters, capitalizing on seasonality and trends, and tailored content interactions.

How can I build a strong brand presence on Instagram?

You or your business can build a strong presence on Instagram by focusing on consistency, visual storytelling, audience engagement, and strategic targeting. Small businesses and growing brands use services like Plixi to attract ideal followers through location and interest targeting and brand-boosting collaborations with other niche-aligned brands and influencers.

Who should use Plixi?

Plixi is for anyone who wants to grow their Instagram account organically. Whether you’re a business, influencer, or just someone who wants to grow their personal account, Plixi is the best Instagram growth service for you.

What is required to use Plixi?

All you need is an Instagram account. You can use Plixi on your personal account, business account, or even an influencer account. You can also use Plixi on multiple accounts at once.

How many followers can I get with Plixi?

Plixi is designed to help you grow your account organically. We don’t use bots or fake accounts to grow your account. Instead, we use a combination of organic growth strategies to help you grow your account naturally. This means that you can expect to grow your account by at least 1000 followers per month.

Can I use Plixi on multiple accounts?

Yes! You can use Plixi on as many accounts as you want. You can even use Plixi on multiple accounts at once.

Can I use Plixi on my business account?

Yes! You can use Plixi on any Instagram account you want. You can use Plixi on your personal account, business account, or even an influencer account.

How does Plixi work?

Plixi uses a combination of organic growth strategies to help you grow your Instagram account. We use a combination of strategies such as hashtag targeting, influencer targeting, and our own proprietary algorithm to help you grow your account. You can read more about how Plixi works here.

How do I get started with Plixi?

Getting started with Plixi is easy. All you need to do is create an account on our website. You can create an account here.

Why should I choose Plixi over other Instagram growth services?

You should choose to work with Plixi over similar Instagram services because our growth service is the most cost-effective and powerful one. We offer 7/24 free live chat opportunity. Also, our advanced features are great for driving engagement to your Instagram profile. You can explore our Instagram growth service comparison page to be sure about your choice.

Can I get free help while getting started with Plixi?

Our success team would love to assist you with getting Plixi setup on your Instagram account. We are also aware that setup process may be confusing; therefore, we offer free help for starting your Instagram growth campaign and optimizing your target audience.
Additionally, our digital specialists would like to help you in every matter of obtaining success in digital marketing. Do not hesitate to communicate with us via live chat on 24/7!

What are the benefits of using Plixi?

Plixi is designed to help you grow your Instagram account organically. We don’t use bots or fake accounts to grow your account. Instead, we use a combination of organic growth strategies to help you grow your account naturally.

Is Plixi safe to use?

Yes! Plixi is completely safe to use. We don’t use bots or fake accounts to grow your account. Instead, we use a combination of organic growth strategies to help you grow your account naturally.

How long does it take to see results with Plixi?

You can expect to see results with Plixi within the first 24 hours. However, it can take up to 7 days to see the full potential of the AI growth engine.

How do I cancel my subscription?

You can cancel your subscription at any time through the billing page on your Plixi dashboard.

Can I use Plixi on my personal account?

Yes! You can use Plixi on any Instagram account you want. You can use Plixi on your personal account, business account, or even an influencer account.

Can I use Plixi on multiple accounts?

Yes! You can use Plixi on as many accounts as you want. You can even use Plixi on multiple accounts at once. Each account will require a separate subscription.