Brands are getting
more media-savvy than ever these days. It can be tough to break in when you’re
just getting started with social media marketing.
sharing platform, Instagram, is one of the best places to market your business
online, despite the heavy competition. Millions of people are using it on a
regular basis. With some simple tips in place, you can create a marketing plan
that draws followers who will be interested in your business.
Take a look
at these nine proven strategies to increase Instagram engagement because it’s
not enough to just have followers. You want users to interact with your account
in order to forge the kinds of relationships that ultimately lead to sales.
1. Write longer captions.
Short captions are great for
many posts. People are often in a hurry and prefer to see captions that get
straight to the point. However, there are occasions where a longer caption can
garner some great results.
Telling a story draws people into your content. It also keeps them on the page for longer, which is beneficial when it comes to Instagram’s algorithm. There are lots of types of content that lend themselves well to longer captions.
Anything that can’t be said in just a few lines is fair game. Tell your followers about your brand’s history. Share key features of a new product.
compelling details about a topic relevant to your business. Give it a try to
see how it works for you.
2. Post consistently.
In order to
truly increase engagement, you want to maintain consistency. This helps followers know what to
expect and keeps them coming back for more. Posting at the right times and on
the best days is crucial.
If your targeted audience isn’t around to see, your posts have no chance of receiving engagement. Pay attention to your Instagram Insights in order to see which times of day work best for your post, then try to stick to that schedule.
In addition, you’ll do best to post a particular number of times each week. Shooting for once or twice a day is usually a good start.
3. Use hashtags wisely.
The importance of hashtags cannot be overemphasized. These simple little tags allow relevant users to find you. It’s crucial that you use hashtags in all your posts.
In fact, it’s best to use multiple tags in each post. However, don’t make the mistake of using just any hashtags. Choose tags that are related to your niche in various ways.
Try to be
specific, rather than just shooting for the most popular hashtags. Check out
what the competition is using and then play around by trying some out. You can
visit your Insights to see which ones are creating the most engagement.
4. Don’t be so serious.
a pretty casual place. It’s okay to have fun there. In fact, it’s encouraged.
Unless your business is super serious, don’t be afraid to let loose once in a
while and let your followers see your fun side.
to share things that make them laugh. You’ll greatly increase your engagement
rates by sharing humorous posts. Take care not to be too edgy, as you don’t
want to offend anyone. That’s just the opposite of your goal. Knowing your
audience is key to using humor effectively.
5. Focus on relationships.
If you want
people to engage with you, it’s absolutely a must that you engage with them.
Never fail to reply to DMs or comments. If you do, you’re missing a key
opportunity to engage with followers.
Building relationships is what social media is all about. Always take the time to reply when someone engages with your content. You should even go above and beyond and take the initiative to reach out to users in ways that offer them value and genuine sincerity.
People can tell if you’re just engaging in hopes of a follow. Give sincere compliments and shout outs. Send DMs that provide a worthwhile message.
6. Cross-promote your posts.
probably worked hard to cultivate an audience across various platforms. Perhaps
you have a blog. You probably run other social media accounts. You should be
sharing your Instagram profile in these places for maximum visibility.
If people are following you elsewhere, they’ll probably want to check out your Instagram activity, too. Don’t be shy. Cross-promote your content to let your current fan base know about your Instagram account.
You can significantly increase your following this way, leading to higher chances of engagement.
7. Include faces in your images.
drawn to the human image. While all sorts of photos may be appealing, showing
people engaging in activities is likely to
consistently prove to increase engagement. Faces, in particular, have
been shown to be popular among Instagram users.
need to include action shots or faces in all of your content. However, when
you’re looking to increase engagement, it’s always a good idea to give this
tactic a shot.
8. Try Instagram Stories stickers.
Stories remains a popular feature on the site. People enjoy checking out these
highlights of posts strung together.
because they tell a story, and humans are inclined to be motivated by stories.
Instagram offers a rather new feature in their Stories stickers. These cute
little images offer a great way to encourage engagement.
question stickers, which directly ask your audience to provide answers to
relevant questions. Poll and vote stickers are available that give them a
limited number of options from which to choose. Not only do these stickers
encourage engagement, but they also provide you with a wealth of information
that could be helpful in tailoring your future posts.
9. Optimize your posts.
always look to optimize your posts in order to get the most engagement. You can
do this by including relevant hashtags so people can find you. Geotags are
another great optimization strategy. People often search by location, either a
city or a venue, in order to discover content in their area.
Giving a shout out to other users is another way you can optimize your posts. People enjoy being recognized. Let folks know when you love or share their content.
Share user-generated content in which folks have mentioned or are using your brand. Recognizing followers and users is a key strategy for building connections and increasing engagement.
strategies to improving Instagram engagement will have you interacting with
others and boosting your follower numbers in no time. Try some of your
favorites to get started, then add more as you get comfortable. Don’t be afraid
to try different strategies or combinations of strategies to see which work
best for your brand.