{"id":9277,"date":"2025-07-30T14:39:19","date_gmt":"2025-07-30T21:39:19","guid":{"rendered":"https:\/\/plixi.com\/resources\/?p=9277"},"modified":"2025-07-30T14:40:45","modified_gmt":"2025-07-30T21:40:45","slug":"how-to-find-your-audience-on-instagram","status":"publish","type":"post","link":"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram","title":{"rendered":"How To Find Your Audience on Instagram"},"content":{"rendered":"\n<p>In order to find success on Instagram, you need to find your audience. Otherwise, it\u2019s hard to do well on this social network, even if you post quality content every day. Your audience dictates everything you do on Instagram, right from your content strategy to the engagement you receive. So, if you want to know how to find your audience on Instagram, this guide is for you.<\/p>\n\n\n\n<p>Keep reading to learn what you should do to make sure the right people see your content on Instagram.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/pexels-ninosouza-2883051.jpg\" alt=\"How To Find Your Audience on Instagram\" class=\"wp-image-9625\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/pexels-ninosouza-2883051.jpg 400w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/pexels-ninosouza-2883051-200x300.jpg 200w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/pexels-ninosouza-2883051-16x24.jpg 16w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/pexels-ninosouza-2883051-24x36.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/pexels-ninosouza-2883051-32x48.jpg 32w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9145a3d096\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9145a3d096\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#How_To_Find_Your_Target_Audience_on_Instagram\" >How To Find Your Target Audience on Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Build_Detailed_Buyer_Personas\" >Build Detailed Buyer Personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Analyze_Existing_Demographic_Data\" >Analyze Existing Demographic Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Monitor_Conversations_Through_Social_Listening\" >Monitor Conversations Through Social Listening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Use_Instagram_Polls_To_Gather_Insights\" >Use Instagram Polls To Gather Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Use_Relevant_Hashtags_Strategically\" >Use Relevant Hashtags Strategically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Use_Geotagging_To_Reach_Local_Audiences\" >Use Geotagging To Reach Local Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Collaborate_With_Influencers_in_Your_Niche\" >Collaborate With Influencers in Your Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Engage_Actively_in_Conversations\" >Engage Actively in Conversations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Create_Content_That_Resonates_With_Your_Target_Audience\" >Create Content That Resonates With Your Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Can_You_Change_Audience_on_Instagram_Post_After_Posting\" >Can You Change Audience on Instagram Post After Posting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#How_To_Target_Competitors_Audience_on_Instagram\" >How To Target Competitors\u2019 Audience on Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#1_Use_Meta_Ad_Library\" >1. Use Meta Ad Library<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#2_Engage_With_Your_Competitors_Followers\" >2. Engage With Your Competitors\u2019 Followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#3_Address_the_Pain_Points_of_Your_Competitors_Audience\" >3. Address the Pain Points of Your Competitors\u2019 Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#How_To_See_When_Your_Instagram_Audience_Is_Most_Active\" >How To See When Your Instagram Audience Is Most Active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Can_you_access_Instagram_Insights_from_a_desktop_browser\" >Can you access Instagram Insights from a desktop browser?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#What_are_the_benefits_of_finding_your_audience_on_Instagram\" >What are the benefits of finding your audience on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\/#Do_you_need_a_business_or_creator_account_to_access_Instagrams_analytics_tools\" >Do you need a business or creator account to access Instagram\u2019s analytics tools?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Find_Your_Target_Audience_on_Instagram\"><\/span>How To Find Your Target Audience on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before diving into this topic, let\u2019s reiterate what a target audience is on Instagram. Basically, your target audience refers to the people you want to reach with your content. Think of these users as people who will enjoy what you post.<\/p>\n\n\n\n<p>Now that this is out of the way, let\u2019s focus on the main topic, i.e., finding your target audience. Here are nine strategies to find out who to target on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Detailed_Buyer_Personas\"><\/span>Build Detailed Buyer Personas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step to finding your audience is creating detailed buyer personas, i.e., a description of your ideal customer. To build one, you need to ask yourself the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are you selling, promoting, or doing on Instagram?<\/li>\n\n\n\n<li>Who is the product, service, or content for?<\/li>\n\n\n\n<li>What are the interests and hobbies of those you\u2019re targeting?<\/li>\n\n\n\n<li>What pain points, i.e., challenges, do they face, and how can you help them?<\/li>\n\n\n\n<li>What values are important to your audience?<\/li>\n<\/ul>\n\n\n\n<p>Essentially, the more questions you ask, the more information you\u2019ll get about the hypothetical customer. Don\u2019t just stop here; you can do more to flesh out the buyer persona. You can give this individual a name, a job title, and a background story.&nbsp;<\/p>\n\n\n\n<p>How will this help? Well, buyer personas help shape what you need to do on Instagram. For instance, you\u2019re selling vintage soccer jerseys. This is what your buyer persona will be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The person is an avid soccer fan and has been following the sport for several years.<\/li>\n\n\n\n<li>The person is looking for specific vintage jerseys because they\u2019re hard to get.<\/li>\n\n\n\n<li>The person has disposable income because vintage jerseys are expensive.<\/li>\n\n\n\n<li>The person is a fan of a particular soccer club.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/georgia-de-lotz-UsJoNxLaNo-unsplash.jpg\" alt=\"How To Find Your Audience on Instagram, image \u21162\" class=\"wp-image-9626\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/georgia-de-lotz-UsJoNxLaNo-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/georgia-de-lotz-UsJoNxLaNo-unsplash-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/georgia-de-lotz-UsJoNxLaNo-unsplash-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/georgia-de-lotz-UsJoNxLaNo-unsplash-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/georgia-de-lotz-UsJoNxLaNo-unsplash-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_Existing_Demographic_Data\"><\/span>Analyze Existing Demographic Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re already posting on Instagram, you might as well look at existing data to understand who you\u2019re reaching. This gives you insights about who finds your content interesting.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can get this data:<\/p>\n\n\n\n<p><strong>Note<\/strong>: You need a <strong>Business<\/strong> or <strong>Creator<\/strong> account to access the <strong>Insights<\/strong> page.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Instagram mobile app.<\/li>\n\n\n\n<li>Tap your profile photo icon. The button is at the bottom right corner of your screen.<\/li>\n\n\n\n<li>Tap the hamburger icon, i.e., three horizontal lines, on the top right corner.<\/li>\n\n\n\n<li>Select <strong>Insights<\/strong> in the <strong>Settings and Activity<\/strong> page.<\/li>\n<\/ol>\n\n\n\n<p>You can view data for views, interactions, new followers, and content you shared. Tap each metric to see a breakdown of your audience. It\u2019ll show the percentage of followers to non-followers, age, location, gender, and more.&nbsp;<\/p>\n\n\n\n<p>This data will give you an idea of whether your content is attracting the right people. You\u2019ll need to rethink your strategy if it doesn\u2019t align with your buyer persona.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitor_Conversations_Through_Social_Listening\"><\/span>Monitor Conversations Through Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social listening is basically keeping an eye on conversations about you or your products and services. You can learn a lot through this technique. For instance, you\u2019ll know about your audience\u2019s interests in you. It can also show what people really think about you and what problems they\u2019re facing.<\/p>\n\n\n\n<p>There are several ways to do this. For starters, open every notification where a user mentions you. But this may not always happen. At times, they may not use the \u2018@\u2019 to tag you on Instagram. They may include your name, brand, or product name in the post.<\/p>\n\n\n\n<p>You can even use social listening to understand what your audience is talking about in your industry.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM.png\" alt=\"How To Find Your Audience on Instagram, image \u21163\" class=\"wp-image-9627\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM.png 1024w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM-300x300.png 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM-150x150.png 150w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM-768x768.png 768w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM-24x24.png 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM-36x36.png 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Jul-31-2025-05_35_48-AM-48x48.png 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Instagram_Polls_To_Gather_Insights\"><\/span>Use Instagram Polls To Gather Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes, it\u2019s better to ask your current audience specific questions. You can run a poll in your story or post and see how people react. You can post two types of content as a carousel and ask your followers which one they like.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s use the previous example \u2014 you\u2019re running an Instagram page that sells vintage soccer jerseys. One post can be two images of different soccer clubs. In the caption, you ask your followers which club\u2019s jerseys you should post next. This helps you pick the next post for your Instagram page.<\/p>\n\n\n\n<p>What if no one participates in the poll? In this case, you can assume people don\u2019t find your poll or content interesting. Either way, there\u2019s always something to learn from your audience, even when they remain silent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Relevant_Hashtags_Strategically\"><\/span>Use Relevant Hashtags Strategically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hashtags can push your content to the right audience. But, this doesn\u2019t mean you go overboard and stuff your caption with hashtags. Rather, you need to use relevant hashtags. Ideally, you don\u2019t want to use more than 2 &#8211; 3 hashtags per post.<\/p>\n\n\n\n<p>How do you know what phrases to use in your captions? Well, you can always see what everyone in your niche is doing and use that as inspiration. Another solution is to use third-party tools like Hootsuite or Ahrefs.<\/p>\n\n\n\n<p>Think of hashtags as a folder on your computer. The right hashtag puts your content in a relevant folder, making it easier for people to find your posts.<\/p>\n\n\n\n<p>Ideally, you want to use what\u2019s trending, which is important. However, you should also include hashtags that are relevant to your niche. Try to find a balance between the two, i.e., use a combination of trending and niche hashtags.<\/p>\n\n\n\n<p>If you have a branded hashtag, add it in your captions. You can even ask your followers to use this hashtag in their posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Geotagging_To_Reach_Local_Audiences\"><\/span>Use Geotagging To Reach Local Audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To reach a local audience, you need to use geotagging. In other words, add a location to your post before you publish it on Instagram. This, like hashtags, increases your content\u2019s discoverability.&nbsp;<\/p>\n\n\n\n<p>People searching for an event or a location on Instagram are more likely to come across your posts. For example, if you have a stall near the MetLife Stadium, add this as the location in your promotional post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collaborate_With_Influencers_in_Your_Niche\"><\/span>Collaborate With Influencers in Your Niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencers are the best way to reach the target audience in your niche. Since these public figures already have the trust of their followers, you can make the most of this collaboration.&nbsp;<\/p>\n\n\n\n<p>A common mistake is to only look at the follower count. Why is this a mistake? This metric doesn\u2019t give the complete picture of the influencer\u2019s capabilities. You know how large their following is, but how many users engage with their content? Sometimes, people can have large audiences, but low engagement rates.&nbsp;<\/p>\n\n\n\n<p>Use our<a href=\"https:\/\/plixi.com\/tools\/instagram-engagement-calculator\"> Instagram Engagement<\/a> Calculator to monitor an influencer\u2019s performance on this social media platform.<\/p>\n\n\n\n<p>Now, you want to make the collaboration authentic. Otherwise, the influencer\u2019s audience may not enjoy the content, driving them away from your profile. Here are some things you can do with influencers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask them to take over your Instagram account for a day<\/li>\n\n\n\n<li>Review your brand, product, or service<\/li>\n\n\n\n<li>Request them to share your content<\/li>\n\n\n\n<li>Include your product or service in one of their posts<\/li>\n<\/ul>\n\n\n\n<p>Once you find the right influencer, what you do next is up to you. One option is to give the influencer complete creative control so the sponsored post doesn\u2019t feel out of place. You can always provide guidelines that they need to follow. However, avoid setting too many restrictions because it can make the content look and feel inauthentic. Trust us; this is something you want to avoid at all costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engage_Actively_in_Conversations\"><\/span>Engage Actively in Conversations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram, like other platforms, is all about being social. You want to engage with people on this platform. Now, this doesn\u2019t mean you jump into every conversation. Not only will your audience find this inauthentic, but they may even block or unfollow you.<\/p>\n\n\n\n<p>So, what should you do to engage with your audience? This may seem obvious, but whenever someone sends a direct message (DM), make it a point to respond. If a user comments on your post, take your time to reply.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/plixi.com\/instagram-bot\">Instagram Like Bot<\/a> can help you with various engagement-related tasks.<\/p>\n\n\n\n<p>When you\u2019re using social listening, you will come across posts and comments about you. If relevant, it\u2019s a good idea to join the conversation. Now, don\u2019t leave a generic reply because that will never work. You need to be thoughtful and add value to the conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Content_That_Resonates_With_Your_Target_Audience\"><\/span>Create Content That Resonates With Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is pretty obvious, right? After all, you\u2019re on Instagram because you want to create content your target audience loves. But not every post will hit the mark. How do you know what your audience likes?<\/p>\n\n\n\n<p>The answer lies in your <strong>Insights<\/strong> page. If you notice good engagement and reach, people are enjoying your content. In this situation, they\u2019re giving you the green light to continue doing more of the same.<\/p>\n\n\n\n<p>If your metrics are going down, well, you need to change what you\u2019re doing. You can never go wrong if you provide valuable content to your audience. Again, let\u2019s use the previous example, i.e., you\u2019re running a vintage soccer jersey store.<\/p>\n\n\n\n<p>One of your posts can talk about what people should look for when buying vintage soccer jerseys. You can explain how to identify original jerseys from first copies or fakes.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t just stick to one format. Be open to experimenting on Instagram, especially when the platform releases new features.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_You_Change_Audience_on_Instagram_Post_After_Posting\"><\/span>Can You Change Audience on Instagram Post After Posting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No, you cannot change your audience on an Instagram post after posting your content. Once you publish the content, the platform\u2019s algorithm controls who will see your post. So, how to change audience on Instagram post?<\/p>\n\n\n\n<p>Well, Instagram allows you to edit the following elements of your post:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborators<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Mentions<\/li>\n\n\n\n<li>Caption<\/li>\n\n\n\n<li>AI label<\/li>\n\n\n\n<li>Alt text<\/li>\n<\/ul>\n\n\n\n<p>But it doesn\u2019t let you change anything else. So, what are your options? One solution is to delete and repost the post after making the necessary changes. This may or may not work, depending on your audience.<\/p>\n\n\n\n<p>The other solution is to note your mistakes, learn from them, and never repeat them. You can also give yourself a five-minute buffer after adding finishing touches to your draft. This gives you enough time to review the content and make sure everything looks good.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Target_Competitors_Audience_on_Instagram\"><\/span>How To Target Competitors\u2019 Audience on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How do you target your competitors\u2019 audience on Instagram? No matter where you look, you can\u2019t find an option that lets you do this.&nbsp;<\/p>\n\n\n\n<p>The truth is, you need to get creative. Here\u2019s how to target competitors\u2019 audience on Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Meta_Ad_Library\"><\/span>1. Use Meta Ad Library<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using the Meta Ad Library is the easiest way to see what your competitors are doing. It contains all the ads people are running on various Meta-owned platforms. You can filter your search to show only Instagram ads.<\/p>\n\n\n\n<p>It shows when the ads launched, their captions, and the images and videos in the promotional content. You can filter the ads by keywords so you know what to include in your marketing messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Engage_With_Your_Competitors_Followers\"><\/span>2. Engage With Your Competitors\u2019 Followers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social listening techniques can help you learn more about your competitors\u2019 followers. For example, search for posts that mention your competitor. Did they respond to the post? You can convince their audience to check out your profile if the answer is no.<\/p>\n\n\n\n<p>Leave a relevant and genuine reply to their post. You don\u2019t want to be evident because it will get your competitor\u2019s attention. Plus, their audience may become cautious and stay away from your profile. Or, you can see who\u2019s following them and see if there\u2019s any relevant post you can engage with.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Address_the_Pain_Points_of_Your_Competitors_Audience\"><\/span>3. Address the Pain Points of Your Competitors\u2019 Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While analyzing your competitors\u2019 audience, you\u2019ll understand their pain points. If your competitor isn\u2019t addressing them, this is your chance to win them over. Create content that directly addresses their audience\u2019s pain points. You want to show them that you\u2019re paying attention and you care about their issues.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_See_When_Your_Instagram_Audience_Is_Most_Active\"><\/span>How To See When Your Instagram Audience Is Most Active<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How is this relevant to finding your audience on Instagram? If you post when your audience is online, they\u2019re more likely to see your content in their feeds.&nbsp;<\/p>\n\n\n\n<p>But, before you do this, make sure you have a business or creator account. Here\u2019s how to see when Instagram audience is most active:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Instagram app and go to your profile page.<\/li>\n\n\n\n<li>Tap the hamburger button and open the Insights tab.<\/li>\n\n\n\n<li>Select <strong>New Followers<\/strong> and scroll down until you see the <strong>Most Active Times<\/strong> section.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>This section shows when your audience is active throughout the day. Instagram lets you change the days and the date range.<\/p>\n\n\n\n<p>If it\u2019s still difficult to find your audience, Plixi can always help you. With our organic AI-powered growth engine, we can make sure the right people see your content. We can help grow your follower count and engagement, so every post you publish gains traction in the future. Join today so you can achieve your Instagram goals!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Is there something you want to know about finding your Instagram audience? Feel free to check out this section.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1752278333676\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_you_access_Instagram_Insights_from_a_desktop_browser\"><\/span>Can you access Instagram Insights from a desktop browser?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you can access Instagram Insights from a desktop browser by following these steps:<\/p>\n<p>1. Open Instagram on a desktop browser and sign in to your account.<br \/>2. Left-click <strong>Dashboard<\/strong> on the side panel.<br \/>3. Select <strong>Insights<\/strong> under <strong>Professional<\/strong> <strong>Dashboard<\/strong> and choose <strong>Account<\/strong> or <strong>Content<\/strong>.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1752278359178\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_finding_your_audience_on_Instagram\"><\/span>What are the benefits of finding your audience on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Here are the benefits your account will experience after you find your audience on Instagram:<\/p>\n<p>&#8211; You will notice your engagement increase because your content is relevant.<br \/>&#8211; Your posts will have better reach because Instagram\u2019s algorithm will recommend your content to users with relevant interests.<br \/>&#8211; You\u2019ll get better results from your content and marketing strategy.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1752278364326\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Do_you_need_a_business_or_creator_account_to_access_Instagrams_analytics_tools\"><\/span>Do you need a business or creator account to access Instagram\u2019s analytics tools?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you need a business or creator account to access Instagram\u2019s analytics tools. The platform won\u2019t show the Insights tab if you have a personal account. You can always use our<a href=\"https:\/\/plixi.com\/instagram-analytics\"> Instagram Analytics Tool<\/a> for accurate and real-time information about your account.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In order to find success on Instagram, you need to find your audience. Otherwise, it\u2019s hard to do well on this social network, even if you post quality content every day. Your audience dictates everything you do on Instagram, right from your content strategy to the engagement you receive. So, if you want to know &#8230; <a title=\"How To Find Your Audience on Instagram\" class=\"read-more\" href=\"https:\/\/plixi.com\/resources\/how-to-find-your-audience-on-instagram\" aria-label=\"Read more about How To Find Your Audience on Instagram\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":9625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/9277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/comments?post=9277"}],"version-history":[{"count":3,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/9277\/revisions"}],"predecessor-version":[{"id":9629,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/9277\/revisions\/9629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media\/9625"}],"wp:attachment":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media?parent=9277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/categories?post=9277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/tags?post=9277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}