{"id":8027,"date":"2024-09-18T09:00:00","date_gmt":"2024-09-18T16:00:00","guid":{"rendered":"https:\/\/plixi.com\/resources\/?p=8027"},"modified":"2025-09-02T00:34:20","modified_gmt":"2025-09-02T07:34:20","slug":"instagram-categories-are-the-best-way-to-label-your-account","status":"publish","type":"post","link":"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account","title":{"rendered":"Instagram Categories Are the Best Way to Label Your Account\u00a0"},"content":{"rendered":"\n<p>So, you finally switched to a professional business account. This is the best decision you could make when taking your account seriously. One of the first things you must do is choose from the Instagram categories.&nbsp;<\/p>\n\n\n\n<p>Yes, Instagram wants to put you in a particular category. You may not understand why this is so important. We will get into how this will ultimately benefit your brand. Choosing a professional account means you want to <a href=\"https:\/\/plixi.com\/resources\/monetizing-instagram-how-to-increase-your-revenue\">monetize your Instagram<\/a>.<\/p>\n\n\n\n<p>You will have many options to choose from. Some of them will be fun and strangely specific to your brand. Read this article for more information on categorizing your business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-alexander-suhorucov-6457524.jpg\" alt=\"Instagram Categories Are the Best Way to Label Your Account\u00a0\" class=\"wp-image-8028\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-alexander-suhorucov-6457524.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-alexander-suhorucov-6457524-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-alexander-suhorucov-6457524-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-alexander-suhorucov-6457524-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-alexander-suhorucov-6457524-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f337d786d4d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f337d786d4d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Why_Instagram_Business_Categories_Are_So_Important\" >Why Instagram Business Categories Are So Important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#It_Informs_Your_Audience\" >It Informs Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#It_Helps_Instagram_Curate_Information\" >It Helps Instagram Curate Information<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Tips_for_Choosing_a_Category\" >Tips for Choosing a Category<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Sift_through_the_Options_Carefully\" >Sift through the Options Carefully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Feel_Free_To_Alter_It\" >Feel Free To Alter It&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#How_To_Remove_Category_on_Instagram_and_Go_without_Labels\" >How To Remove Category on Instagram and Go without Labels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Consider_Using_Funny_Instagram_Categories\" >Consider Using Funny Instagram Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Frequently_Asked_Questions_About_Categories_on_Instagram\" >Frequently Asked Questions About Categories on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\/#Even_the_Funniest_Instagram_Categories_Wont_Help_You_Grow\" >Even the Funniest Instagram Categories Won\u2019t Help You Grow<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Business_Categories_Are_So_Important\"><\/span>Why Instagram Business Categories Are So Important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You may not like being in a box. You are creative, and you want the freedom to transcend typical categories. So, why would you place yourself in a category on Instagram? It&#8217;s hard to describe you in one word, after all.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s talk about the importance of using Instagram business categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Informs_Your_Audience\"><\/span>It Informs Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes, your audience needs to know how to categorize you. They may be a potential new follower who doesn&#8217;t know your history. They don&#8217;t know why you have so many followers. They simply stumbled upon your page and are considering joining your community.&nbsp;<\/p>\n\n\n\n<p>Putting a category in your bio is helpful for them. It gives them a better understanding of what they&#8217;re in for if they follow you. Not everyone wants to spend time sifting through a profile to find out about the creator. A simple category helps streamline the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Helps_Instagram_Curate_Information\"><\/span>It Helps Instagram Curate Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram wants to know what category you fall into. The platform wants to give you the most optimal experience possible. Knowing that you fall into a particular category helps them help you.&nbsp;<\/p>\n\n\n\n<p>With all this information, they can curate the type of content they show you. Consider how important it is to <a href=\"https:\/\/plixi.com\/resources\/how-to-collaborate-on-instagram-with-your-favorite-creator\">collaborate with other IG users<\/a> on the platform. Instagram will know to show you content from a particular type of content creator.&nbsp;<\/p>\n\n\n\n<p>Maybe you don&#8217;t want to collaborate. Seeing this content could inspire your content as well. The platform simply wants this information to benefit its serious creators. If you have a professional Instagram account, it considers you a more serious creator.&nbsp;<\/p>\n\n\n\n<p>Such users need a particular experience that Instagram aims to give.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-hillaryfox-1595385.jpg\" alt=\"Instagram Categories Are the Best Way to Label Your Account\u00a0, image \u21162\" class=\"wp-image-8029\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-hillaryfox-1595385.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-hillaryfox-1595385-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-hillaryfox-1595385-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-hillaryfox-1595385-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-hillaryfox-1595385-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Choosing_a_Category\"><\/span>Tips for Choosing a Category<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are far more options than you could comprehend. Instagram wants you to be very specific about what category you fall into. It&#8217;s easy to feel overwhelmed when looking at the options.&nbsp;<\/p>\n\n\n\n<p>Keep these tips in mind when you look through popular categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sift_through_the_Options_Carefully\"><\/span>Sift through the Options Carefully<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are over 100 options for you. Some of them don&#8217;t apply to your brand. If this is the case, keep your overall brand identity in mind.&nbsp;<\/p>\n\n\n\n<p>You may not want to center your brand around yourself. Then, you don&#8217;t have to call yourself a \u201cPublic Figure.\u201d Refer to your business or brand in your category instead. You might simply be the face of a much bigger entity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feel_Free_To_Alter_It\"><\/span>Feel Free To Alter It&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You don&#8217;t have to stick to a category forever. Instagram allows you to be flexible and change. If your overall brand identity differs, alter your category as you please.<\/p>\n\n\n\n<p>Maybe your business has expanded. You no longer fall into a strict category, and want to clarify that. Switching to another label could be wise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Remove_Category_on_Instagram_and_Go_without_Labels\"><\/span>How To Remove Category on Instagram and Go without Labels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For some reason, you might not want the category label on your page. This could be a branding decision. Maybe you want some mystery. Follow these eight steps to remove a category on Instagram:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Launch Instagram on your cell phone.<\/li>\n\n\n\n<li>Tap the profile symbol in the lower right corner of your screen.<\/li>\n\n\n\n<li>Select <strong>Edit Profile<\/strong> on your page.<\/li>\n\n\n\n<li>Find <strong>Category<\/strong>.<\/li>\n\n\n\n<li>To remove the category, tap on it.<\/li>\n\n\n\n<li>Instagram now takes it to a page with other categories.<\/li>\n\n\n\n<li>Tap on the toggle key with the label <strong>Display on profile<\/strong>.<\/li>\n\n\n\n<li>Tap <strong>Done<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>You need to know more than <a href=\"https:\/\/help.instagram.com\/502981923235522\" rel=\"nofollow noopener\" target=\"_blank\">how to set up a business account on Instagram<\/a>. Now, you no longer have a profile category on your page. If you change your mind, you can always go back and choose the relevant category.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Using_Funny_Instagram_Categories\"><\/span>Consider Using Funny Instagram Categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Of course, Instagram is still a place where you can have fun. Your category is a great way to let people know what you are about. However, it could also be a place to make jokes. You don&#8217;t have to create a serious Instagram category. Funny Instagram categories are permissible as well.<\/p>\n\n\n\n<p>You could use a category that has nothing to do with your brand. The Wright followers will think it&#8217;s hilarious. The juxtaposition between the page and the label could entertain them.<\/p>\n\n\n\n<p>Categories like \u201cPetting Zoo\u201d and \u201cFashion Model\u201d will be hilarious when they simply don\u2019t apply to your brand.<\/p>\n\n\n\n<p>You may have to take it seriously to reach potential customers. If you are a Real Estate Developer, you want people to think you are serious about your craft. Maybe you should find somewhere else on your profile to show off your personality. As a serious business, the category may be very important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Categories_on_Instagram\"><\/span>Frequently Asked Questions About Categories on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The concept of categorizing on Instagram can be tricky. Many people online have questions about the idea. Read our answers to these questions.<\/p>\n\n\n\n<p>FAQ: Can you change your business category on Instagram?<\/p>\n\n\n\n<p>Yes, you can change your business category on Instagram. Sometimes, it&#8217;s necessary if your overall brand changes on the platform. Other times, you just want a more specific label for your Instagram account.<\/p>\n\n\n\n<p>FAQ: What is the best category for Instagram?<\/p>\n\n\n\n<p>The best category you could choose is the one that matches the content of your Instagram page. The most popular categories are Media, Fashion, Music, Fitness and Wellness, and Arts.&nbsp;<\/p>\n\n\n\n<p>These categories typically belong to musicians, actors, models, and influencers.<\/p>\n\n\n\n<p>FAQ: How do you get categories on Instagram?<\/p>\n\n\n\n<p><a href=\"https:\/\/plixi.com\/resources\/instagram-business-account-vs-personal-which-to-choose\">Personal accounts<\/a> don&#8217;t benefit from choosing a potential business category for the page. That benefit is for creative and business accounts.<br>When you tap <strong>Edit Profile<\/strong>, Instagram will show you many options for categorizing your account. When you choose from the Instagram business categories, keep the type of business in mind.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-olly-3823542.jpg\" alt=\"Instagram Categories Are the Best Way to Label Your Account\u00a0, image \u21163\" class=\"wp-image-8030\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-olly-3823542.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-olly-3823542-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-olly-3823542-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-olly-3823542-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/09\/pexels-olly-3823542-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Even_the_Funniest_Instagram_Categories_Wont_Help_You_Grow\"><\/span>Even the Funniest Instagram Categories Won\u2019t Help You Grow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Categorizing your page will help Instagram users understand what you are about. It&#8217;s human nature to want some amount of organization. Now you can give that to them. However, don&#8217;t think of it as a trick that will suddenly optimize your page. You will still need to engage in deliberate tactics to grow your profile.<\/p>\n\n\n\n<p>You will need a robust Instagram growth strategy. The aim would be to boost your engagement and find your <a href=\"https:\/\/plixi.com\/resources\/instagram-target-audience-your-community-is-waiting\">target audience<\/a>. Of course, you will need some professional help to do that effectively.\u00a0<\/p>\n\n\n\n<p>Having a professional account gives you access to <a href=\"https:\/\/plixi.com\/resources\/instagram-insights-your-blueprint-for-social-media-triumph\">Instagram Insights<\/a>. That information means nothing if you don\u2019t know how to use it. Let your growth experts at Plixi assist you with your growth goals.<\/p>\n\n\n\n<p>The funniest Instagram categories can&#8217;t attract the audience you want. You will need our advanced AI targeting technology to do that. We&#8217;ve helped many content creators before you. We are confident that we can help you as well. <a href=\"https:\/\/plixi.com\/\">Start growing your following with Plixi<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you finally switched to a professional business account. This is the best decision you could make when taking your account seriously. One of the first things you must do is choose from the Instagram categories.&nbsp; Yes, Instagram wants to put you in a particular category. You may not understand why this is so important. &#8230; <a title=\"Instagram Categories Are the Best Way to Label Your Account\u00a0\" class=\"read-more\" href=\"https:\/\/plixi.com\/resources\/instagram-categories-are-the-best-way-to-label-your-account\" aria-label=\"Read more about Instagram Categories Are the Best Way to Label Your Account\u00a0\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":8030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/8027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/comments?post=8027"}],"version-history":[{"count":3,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/8027\/revisions"}],"predecessor-version":[{"id":9812,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/8027\/revisions\/9812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media\/8030"}],"wp:attachment":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media?parent=8027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/categories?post=8027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/tags?post=8027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}