{"id":4189,"date":"2024-05-02T10:00:00","date_gmt":"2024-05-02T17:00:00","guid":{"rendered":"https:\/\/plixi.com\/resources\/?p=4189"},"modified":"2025-07-17T06:52:47","modified_gmt":"2025-07-17T13:52:47","slug":"nano-vs-micro-influencer-who-can-help-grow-your-ig-account","status":"publish","type":"post","link":"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account","title":{"rendered":"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?"},"content":{"rendered":"\n<p>Learn the differences between nano vs micro-influencers for growing Instagram accounts. Nano influencers have follower counts of 1,000 to 10,000 and offer a hyper-targeted approach. They also boast high engagement rates and unparalleled authenticity.&nbsp;<\/p>\n\n\n\n<p>Conversely, micro-influencers, with slightly larger followings of 10,000 to 100,000, bring a broader reach. They also maintain the intimacy and trust characteristic of smaller influencers.&nbsp;<\/p>\n\n\n\n<p>Understanding the nuanced differences between nano and micro-influencers as brands navigate these options is crucial. Continue reading to learn more about micro vs nano influencers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ninosouza-2883051.jpg\" alt=\"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?\" class=\"wp-image-4191\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ninosouza-2883051.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ninosouza-2883051-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ninosouza-2883051-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ninosouza-2883051-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ninosouza-2883051-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d574c3448bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d574c3448bc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#Different_Types_of_Influencers\" >Different Types of Influencers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#What_Is_the_Impact_of_Micro-Influencers\" >What Is the Impact of Micro-Influencers?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#Are_Nano_Influencers_Worth_It\" >Are Nano Influencers Worth It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#The_Advantages_of_Collaborating_With_Nano_Influencers\" >The Advantages of Collaborating With Nano Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#Do_Nano_Influencers_Make_Money\" >Do Nano Influencers Make Money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#How_Much_Money_Can_Micro_Influencers_Make\" >How Much Money Can Micro Influencers Make?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#4_Ways_To_Scale_Your_Account_To_Become_a_Mega_Influencer\" >4 Ways To Scale Your Account To Become a Mega Influencer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#1_Define_your_Audience\" >1. Define your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#2_Consistent_Posting_Schedule\" >2. Consistent Posting Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#3_Add_the_Right_Instagram_Hashtags\" >3. Add the Right Instagram Hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#4_Engage_With_Your_Audience\" >4. Engage With Your Audience&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\/#Nano_vs_Micro-Influencers_Which_Should_You_Target_for_Collaborations\" >Nano vs Micro-Influencers: Which Should You Target for Collaborations?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Influencers\"><\/span>Different Types of Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The different types of influencers on Instagram vary based on the <a href=\"https:\/\/plixi.com\/resources\/instagram-follower-count-got-you-down-read-this\">follower count<\/a>. Here are the different follower counts for each term:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nano influencers<\/strong>: Under 10,000 followers.<\/li>\n\n\n\n<li><strong>Micro-influencers<\/strong>: Between 10,000 and 100,000 followers.&nbsp;<\/li>\n\n\n\n<li><strong>Macro influencers<\/strong>: Between 100,000 and 500,000 followers.&nbsp;<\/li>\n\n\n\n<li><strong>Mega influencer<\/strong>: 500,000+ followers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can now see why growing your Instagram follower count is important. Some brands will stick you into one of these categories and pay according to sponsorship deals. Hence, growing your following to move into a higher bracket can lead to a big income increase.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_the_Impact_of_Micro-Influencers\"><\/span>What Is the Impact of Micro-Influencers?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>The impact of micro-influencers on a niche is massive and in line with the biggest content creators. That\u2019s because there are far more micro-influencers compared to mega ones.&nbsp;<\/p>\n\n\n\n<p>However, in some niches, many of the micro-influencers take their cue from the bigger accounts.&nbsp;<\/p>\n\n\n\n<p>The trickle-down effect continues onto the nano-influencers, who look at the micro-influencers for inspiration. After all, the smaller content creators can only relate to the account sizes directly above them.&nbsp;<\/p>\n\n\n\n<p>Furthermore, micro-influencers can have a big impact on brands looking to promote their products. These accounts have loyal followers who trust the content creator. Therefore, brands can piggyback on the hard work of the micro-influencers by sponsoring them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Nano_Influencers_Worth_It\"><\/span>Are Nano Influencers Worth It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, nano influencers are worth targeting for <a href=\"https:\/\/plixi.com\/resources\/instagram-collaboration-teamwork-makes-the-dream-work\">collaborations to grow your Instagram account<\/a>. That\u2019s because some of these smaller content creators may turn into bigger ones down the line.&nbsp;<\/p>\n\n\n\n<p>Forging a relationship with them early allows you to get a better deal. Nano influence can also help grow your account, find more customers, and generate new followers.&nbsp;<\/p>\n\n\n\n<p>Also, you can help smaller content creators grow by collaborating with them. This increases the size of their audience, and then you can access a bigger audience, too. Hence, it\u2019s in your best interest to target nano influencers that you feel have a bright future on Instagram.&nbsp;<\/p>\n\n\n\n<p>There are other ways that you can help your nano influencer partners for a mutually beneficial relationship:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share content ideas<\/strong>: With a few ideas, you can help smaller influencers improve the quality of their content. This is especially true if you have more ideas than the resources to create content. You can pass off ideas that you have no plans to create on your account.&nbsp;<\/li>\n\n\n\n<li><strong>Collaborate<\/strong>: Taking the time to collaborate with smaller content creators gives them the confidence and growth to succeed. Even a single collaboration from a bigger account can help put them on the map.&nbsp;<\/li>\n\n\n\n<li><strong>Share strategies<\/strong>: Sharing strategies with your nano influencer partners is a great way to improve the relationship. For example, you can share the tools you use for creating content. This includes examples of software, apps, and processes.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-readymade-3850217-1.jpg\" alt=\"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?, image \u21162\" class=\"wp-image-4192\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-readymade-3850217-1.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-readymade-3850217-1-200x300.jpg 200w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-readymade-3850217-1-16x24.jpg 16w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-readymade-3850217-1-24x36.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-readymade-3850217-1-32x48.jpg 32w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Advantages_of_Collaborating_With_Nano_Influencers\"><\/span>The Advantages of Collaborating With Nano Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s important to consider the benefits of any partnership to determine if it justifies the cost or time. Therefore, you can decide if you should spend more or less time and money on working with some influencers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low cost<\/strong>: Nano influencers are happy to work with bigger accounts for much lower fees than other content creators. In fact, some will accept no payment or free products. This reduces the cost of your marketing, which increases the ROI of social media marketing.&nbsp;<\/li>\n\n\n\n<li><strong>Various choices<\/strong>: There are many nano influencers out there for you to start working with. Some of these may have no patterns, and you can be the first one. However, it\u2019s a good idea to spot the influencers who will stick around for the long haul. Otherwise, you may put a lot of hard work into a relationship that then dissipates.&nbsp;<\/li>\n\n\n\n<li><strong>Open to ideas<\/strong>: The smaller influencers may be more open to a wider range of ideas and not be too rigid. This allows you to explore more collaboration ideas that bigger influencers wouldn\u2019t entertain.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There are a few downsides to nano influencers, too, that you shouldn\u2019t forget. Firstly, they have small audiences, so you have limited reach.&nbsp;<\/p>\n\n\n\n<p>You may need to collaborate with dozens of nano influencers to get the same effect as with micro or mega influencers. It\u2019s important to know the difference between micro and nano influencers.&nbsp;<\/p>\n\n\n\n<p>Also, nano influencers may not have a professional approach to their work and account. Hence, you\u2019ll need to put up with inconsistency and unprofessionalism with some partners.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Nano_Influencers_Make_Money\"><\/span>Do Nano Influencers Make Money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, nano influencers can make money through different strategies, such as product reviews, merchandise sales, and content creation. The amount of money you make depends on your ability to negotiate with brands.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a list of the different ways that you can make money on Instagram as a nano influencer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand ambassadorships<\/strong>: Nano influencers can secure brand ambassador roles where they represent a brand over an extended period. This could involve ongoing promotion, participation in marketing campaigns, and exclusive perks or benefits from the brand.<\/li>\n\n\n\n<li><strong>Affiliate marketing<\/strong>: Smaller influencers can participate in affiliate marketing programs to earn a commission for promoting products or services. This drives sales through unique referral links that you can add on <a href=\"https:\/\/help.instagram.com\/1660923094227526\" rel=\"nofollow noopener\" target=\"_blank\">Instagram Stories<\/a>. Hence, you can enjoy a passive income stream.\u00a0<\/li>\n\n\n\n<li><strong>Product reviews<\/strong>: Brands may provide free products or services to nano influencers in exchange for honest reviews or social media mentions. In some cases, nano influencers may also receive compensation along with the free products.<\/li>\n\n\n\n<li><strong>Merchandise sales<\/strong>: Nano influencers with a dedicated fan base may sell merchandise such as branded apparel, accessories, or digital products. It\u2019s a way for audiences to support their content creator. Usually, the merchandise has a higher markup than retail stores.&nbsp;<\/li>\n\n\n\n<li><strong>Content creation services<\/strong>: Nano influencers who excel at creating high-quality content may offer their services to brands. This can include photography, videography, graphic design, or writing services. You can also share these services on the <a href=\"https:\/\/plixi.com\/resources\/instagram-url-how-to-share-your-profile-for-maximum-growth\">Instagram URL<\/a> to receive more inquiries.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-brettjordan-7568297-1.jpg\" alt=\"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?, image \u21163\" class=\"wp-image-4193\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-brettjordan-7568297-1.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-brettjordan-7568297-1-300x225.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-brettjordan-7568297-1-24x18.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-brettjordan-7568297-1-36x27.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-brettjordan-7568297-1-48x36.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Money_Can_Micro_Influencers_Make\"><\/span>How Much Money Can Micro Influencers Make?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The amount of money that micro-influencers make depends on their strategies and revenue stream. For example, affiliate marketing might be a better route for some niches than content creation services. You\u2019ll need to figure out the earning potential for each type of income.&nbsp;<\/p>\n\n\n\n<p>For example, sponsored posts range from $50 to $500, depending on the niche and account size. Also, you need to improve your negotiation skills to get more money from brands. That\u2019s because some brands will start communication by offering the lowest possible offer. You\u2019ll need to increase this offer by making a case.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ways_To_Scale_Your_Account_To_Become_a_Mega_Influencer\"><\/span>4 Ways To Scale Your Account To Become a Mega Influencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are you interested in moving up from a nano or micro-influencer to a mega-influencer? Then, you\u2019ll need to grow your Instagram follower count dramatically, and there are many ways you can achieve this. Comniture reads about the top strategies that existing mega influencers are already using.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_your_Audience\"><\/span>1. Define your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To grow your Instagram account by defining your audience, start by identifying your niche and researching your target demographic. You can use customer relationship management software to achieve this.&nbsp;<\/p>\n\n\n\n<p>Create high-quality, niche-specific content and use relevant hashtags to increase discoverability. Then, you need to engage with your audience by responding to comments and collaborating with others in your niche.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Consistent_Posting_Schedule\"><\/span>2. Consistent Posting Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maintain a consistent posting schedule and utilize Instagram features like Stories and Reels. Promote your account across other platforms and monitor your progress through Instagram Insights. The analytics tool is only available when you sign up for a <a href=\"https:\/\/plixi.com\/resources\/instagram-business-account-vs-personal-which-to-choose\">professional business accoun<\/a>t.&nbsp;<\/p>\n\n\n\n<p>Adjust your strategy accordingly by consistently delivering valuable content to avoid diluting the quality. Foster engagement to effectively attract followers who align with your defined audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ijonrobles-2388936.jpg\" alt=\"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?, image \u21164\" class=\"wp-image-4195\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ijonrobles-2388936.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ijonrobles-2388936-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ijonrobles-2388936-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ijonrobles-2388936-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-ijonrobles-2388936-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_the_Right_Instagram_Hashtags\"><\/span>3. Add the Right Instagram Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using hashtags strategically is crucial for increasing visibility and attracting followers for smaller accounts. Focus on niche-specific hashtags that are relevant to your content and <a href=\"https:\/\/plixi.com\/resources\/instagram-target-audience-your-community-is-waiting\">target audience<\/a>.&nbsp;<\/p>\n\n\n\n<p>Research and experiment with a mix of popular and less competitive hashtags to maximize exposure. That\u2019s because you need to find <a href=\"https:\/\/plixi.com\/resources\/how-to-use-hashtags-on-instagram-and-make-engagement-soar\">Instagram hashtags<\/a> that are overlooked by the top competitors.&nbsp;<\/p>\n\n\n\n<p>Additionally, you can create your own branded hashtag to encourage user-generated content and community engagement. This feature is only available with <a href=\"https:\/\/plixi.com\/resources\/how-to-turn-off-business-account-on-instagram\">Instagram Business accounts<\/a>.&nbsp;<\/p>\n\n\n\n<p>Also, avoid using overly broad or irrelevant hashtags, as they may dilute your content&#8217;s visibility.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Engage_With_Your_Audience\"><\/span>4. Engage With Your Audience&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Smaller influencers can engage with their audience on Instagram by fostering genuine connections and interaction. You can respond promptly to comments and direct messages, acknowledging and appreciating their contributions.&nbsp;<\/p>\n\n\n\n<p>Also, consider hosting Q&amp;A sessions or <a href=\"https:\/\/plixi.com\/resources\/instagram-poll-ideas-will-have-you-winning-by-a-landslide\">polls on your Instagram Stories<\/a> to encourage participation. It\u2019s also a great way to get more feedback on any ideas you might have. Then, you can share user-generated content and tag followers to show appreciation and build community.&nbsp;<\/p>\n\n\n\n<p>Next, Use Instagram Live to host interactive sessions where you can answer questions and discuss topics of interest. Micro-influencers can cultivate a loyal and supportive community on Instagram by prioritizing authentic engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-cottonbro-5081918.jpg\" alt=\"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?, image \u21165\" class=\"wp-image-4196\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-cottonbro-5081918.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-cottonbro-5081918-200x300.jpg 200w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-cottonbro-5081918-16x24.jpg 16w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-cottonbro-5081918-24x36.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-cottonbro-5081918-32x48.jpg 32w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nano_vs_Micro-Influencers_Which_Should_You_Target_for_Collaborations\"><\/span>Nano vs Micro-Influencers: Which Should You Target for Collaborations?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can target nano and micro-influencers when you look for collaboration patterns. That\u2019s because both types of accounts can help you increase the size of your Instagram following. However, you may want to spend less money on nano influencers than on micro.&nbsp;<\/p>\n\n\n\n<p>Now that you understand the main differences between nano and micro-influencers, start targeting some for collaborations. This is a fast way to scale your Instagram account and access new audiences. You can look for accounts within the same niche or adjacent ones.&nbsp;<\/p>\n\n\n\n<p>Are you a nano or micro-influencer who wants a bigger following? Then, you can take advantage of the services offered by Plixi. We provide professional Instagram growth services and have a long list of satisfied customers. So what are you waiting for? <a href=\"https:\/\/plixi.com\">Start growing and gaining Instagram followers today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the differences between nano vs micro-influencers for growing Instagram accounts. Nano influencers have follower counts of 1,000 to 10,000 and offer a hyper-targeted approach. They also boast high engagement rates and unparalleled authenticity.&nbsp; Conversely, micro-influencers, with slightly larger followings of 10,000 to 100,000, bring a broader reach. They also maintain the intimacy and trust &#8230; <a title=\"Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?\" class=\"read-more\" href=\"https:\/\/plixi.com\/resources\/nano-vs-micro-influencer-who-can-help-grow-your-ig-account\" aria-label=\"Read more about Nano vs Micro-Influencer: Who Can Help Grow Your IG Account?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/4189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/comments?post=4189"}],"version-history":[{"count":6,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/4189\/revisions"}],"predecessor-version":[{"id":9563,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/4189\/revisions\/9563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media\/4195"}],"wp:attachment":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media?parent=4189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/categories?post=4189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/tags?post=4189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}