{"id":1550,"date":"2023-10-31T10:00:00","date_gmt":"2023-10-31T17:00:00","guid":{"rendered":"https:\/\/plixi.com\/resources\/?p=1550"},"modified":"2025-04-09T11:00:05","modified_gmt":"2025-04-09T18:00:05","slug":"how-often-should-you-post-on-instagram","status":"publish","type":"post","link":"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram","title":{"rendered":"How Often Should You Post on Instagram?"},"content":{"rendered":"\n<p>One of the most common questions people ask to grow their social presence is, \u201cHow often should you post on Instagram?\u201d This is an important question to answer. That\u2019s because the right posting frequency can help make the most of your time and resources. In this article, we&#8217;ll discuss the factors to consider when deciding posting frequency. Also, we will consider the best practices and what you need to avoid. This will help you steer clear of the mistakes made by inexperienced Insta content creators.&nbsp;<\/p>\n\n\n\n<p>Finally, read to the end of the article for insight into how we can help grow your Instagram account. There\u2019s no need to go on this journey alone when you can utilize the professional services here at Plixi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"583\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/benyamin-bohlouli-ikkPKOHtVsQ-unsplash-1.jpg\" alt=\"How Often Should You Post on Instagram?\" class=\"wp-image-1551\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/benyamin-bohlouli-ikkPKOHtVsQ-unsplash-1.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/benyamin-bohlouli-ikkPKOHtVsQ-unsplash-1-300x273.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/benyamin-bohlouli-ikkPKOHtVsQ-unsplash-1-24x22.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/benyamin-bohlouli-ikkPKOHtVsQ-unsplash-1-36x33.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/benyamin-bohlouli-ikkPKOHtVsQ-unsplash-1-48x44.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8fa3c9fdbb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8fa3c9fdbb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#How_Often_Should_You_Post_on_Instagram_To_Grow\" >How Often Should You Post on Instagram To Grow?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#How_Many_Times_Per_Day_Week_and_Month_Should_You_Post\" >How Many Times Per Day, Week, and Month Should You Post?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Quality_Over_Quantity\" >Quality Over Quantity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#What_Time_of_the_Day_To_Post\" >What Time of the Day To Post?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#How_Often_Should_You_Post_a_Reel_on_Instagram\" >How Often Should You Post a Reel on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Posting_on_Instagram_Best_Practices\" >Posting on Instagram Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Social_Media_Manager\" >Social Media Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Instagram_Insights\" >Instagram Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#How_Often_Should_You_Post_on_Instagram_as_a_Business\" >How Often Should You Post on Instagram as a Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#High_Posting_Frequency\" >High Posting Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Instagram_Scheduling_Tools\" >Instagram Scheduling Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#A_Mix_of_Value_and_Sales_Posts\" >A Mix of Value and Sales Posts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Posting-Frequency_Top_Things_To_Avoid\" >Posting-Frequency Top Things To Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\/#Does_It_Matter_How_Often_You_Post_on_Instagram\" >Does It Matter How Often You Post on Instagram?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_You_Post_on_Instagram_To_Grow\"><\/span>How Often Should You Post on Instagram To Grow?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Figuring out the right posting frequency on social networks ensures your users get just the right amount of content. In this section, we\u2019ll explore the various factors when figuring out how often to post on Instagram to grow your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Many_Times_Per_Day_Week_and_Month_Should_You_Post\"><\/span>How Many Times Per Day, Week, and Month Should You Post?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The answer to this question depends on your goals and the type of Instagram account you\u2019re running. If you want to share a few life updates, then 2-3 posts per week might be enough. However, if you\u2019re trying to <a href=\"https:\/\/plixi.com\/resources\/how-to-sell-on-instagram-our-top-tips-revealed\">sell products on Instagram<\/a>, then you may want to post several times per day.<\/p>\n\n\n\n<p>Experimentation is the key to figuring out how much content you can handle per week. Therefore, you may need to try different posting frequencies and look at the results. You can add more content as you grow since you\u2019ll have more experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Over_Quantity\"><\/span>Quality Over Quantity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You may want to focus on the quality of the Instagram posts, not the quality. For example, if you\u2019re <a href=\"https:\/\/plixi.com\/resources\/organic-growth-strategies-to-take-your-insta-to-the-next-level\">growing a brand on Instagram<\/a>, the quality of the posts will affect the brand perception. Hence, it makes sense to look at your resources and determine how many times per week to post.&nbsp;<\/p>\n\n\n\n<p>You can always increase the posting frequency when you have more resources, ideas, and help. Here are a few ways to increase quality content production at a higher pace:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hire freelancers<\/strong>: Consider hiring freelancers to outsource your work. There are social media experts who understand what makes Instagram audiences tick. Hence, they can come up with the right content ideas out of the gate.&nbsp;<\/li>\n\n\n\n<li><strong>Look for ideas<\/strong>: You should consider expanding the scope of your search for content ideas. Sometimes, the quality of posts suffers when you do not have good source material for inspiration. Therefore, you need to have a big network of sources where you can get ideas.&nbsp;<\/li>\n\n\n\n<li><strong>Viewer engagement<\/strong>: Look at your IG analytics data to determine the type of content you see the highest rates of engagement with. The audience wants to see more of this content type.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/aman-pal-15r9RAOy38Q-unsplash.jpg\" alt=\"How Often Should You Post on Instagram?, image \u21162\" class=\"wp-image-1552\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/aman-pal-15r9RAOy38Q-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/aman-pal-15r9RAOy38Q-unsplash-300x200.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/aman-pal-15r9RAOy38Q-unsplash-24x16.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/aman-pal-15r9RAOy38Q-unsplash-36x24.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/aman-pal-15r9RAOy38Q-unsplash-48x32.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Time_of_the_Day_To_Post\"><\/span>What Time of the Day To Post?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you struggling to <a href=\"https:\/\/plixi.com\/resources\/best-times-to-post-on-instagram-maximize-your-social-impact\">figure out the best time of the day to post<\/a> your content? This is important since posting at the right time has the biggest impact right out of the gate. Audiences are different, and it also depends on your time zone.<\/p>\n\n\n\n<p>Therefore, you need to research at what times of the day users interact with your content the most. You can also do a survey to ask users when they usually consume content. This gives you a ballpark idea of how to get started.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/daniel-korpai-gPFrF6HPoNk-unsplash.jpg\" alt=\"How Often Should You Post on Instagram?, image \u21163\" class=\"wp-image-1553\" style=\"object-fit:cover;width:500px;height:550px\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/daniel-korpai-gPFrF6HPoNk-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/daniel-korpai-gPFrF6HPoNk-unsplash-240x300.jpg 240w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/daniel-korpai-gPFrF6HPoNk-unsplash-19x24.jpg 19w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/daniel-korpai-gPFrF6HPoNk-unsplash-29x36.jpg 29w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/daniel-korpai-gPFrF6HPoNk-unsplash-38x48.jpg 38w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_You_Post_a_Reel_on_Instagram\"><\/span>How Often Should You Post a Reel on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are you trying to figure out how often should you post a Reel on Instagram? Instagram Reels is a valuable content type that you should add to your arsenal. Users on Instagram love to scroll through a large number of reels in one sitting. Therefore, they wouldn\u2019t mind if you were to post several reels per day. In fact, they want to see more IG Reels from the content creators they love.<\/p>\n\n\n\n<p>Here are a few ideas for how to improve Instagram Reels so you can increase the posting frequency:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make them snappy<\/strong>: Reels are about delivering content quickly and in a snappy format. You may have figured this out by browsing through the IG Reels feed on your account. If you don&#8217;t know how to make them snappy, consider researching competitors. You\u2019d be surprised how much information you can relay in a short period.&nbsp;<\/li>\n\n\n\n<li><strong>Use captions<\/strong>: To help users quickly understand the content you are sharing, add captions. Make the captions big so they stand out and are easy to read. Also, make the caption font and color visually appealing.&nbsp;<\/li>\n\n\n\n<li><strong>Attention-grabbing titles<\/strong>: Ideally, the Instagram Reel titles will make viewers stop and want to watch the video. However, make sure to deliver on the title and not just create a sense of hype. Otherwise, IG audiences will figure out that there\u2019s no substance to your content.&nbsp;<\/li>\n\n\n\n<li><strong>Hashtags<\/strong>: Make sure to add relevant hashtags to increase searchability. IG users love to search on Instagram with hashtags, so it\u2019s a vital component of any posts.&nbsp;<\/li>\n\n\n\n<li><strong>Giveaways<\/strong>: You can use Reels to announce product giveaways. This will create a lot of hype around a new product launch and reach a large segment of your audience.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/luke-van-zyl-Fs1hfkNOGsQ-unsplash.jpg\" alt=\"How Often Should You Post on Instagram?, image \u21164\" class=\"wp-image-1554\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/luke-van-zyl-Fs1hfkNOGsQ-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/luke-van-zyl-Fs1hfkNOGsQ-unsplash-300x169.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/luke-van-zyl-Fs1hfkNOGsQ-unsplash-24x14.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/luke-van-zyl-Fs1hfkNOGsQ-unsplash-36x20.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/luke-van-zyl-Fs1hfkNOGsQ-unsplash-48x27.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting_on_Instagram_Best_Practices\"><\/span>Posting on Instagram Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, let\u2019s turn our attention to the best particles for posting content on Instagram. This will help you better understand how often you should post on Instagram. Hence, you can have the biggest impact with different content types.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Manager\"><\/span>Social Media Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hiring a social media manager is one of the easiest ways to post content on Instagram the correct way. Their experience allows your account to avoid the mistakes made by other content creators.&nbsp;<\/p>\n\n\n\n<p>Here are some of the top advantages of hiring a social media manager for IG content production:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Posting frequency and schedule<\/strong>: They may already know the best posting frequency and times of the day to post. That\u2019s because they have worked with other clients and done the research. This can save you a lot of time figuring things out on your own.&nbsp;<\/li>\n\n\n\n<li><strong>Grow your business<\/strong>: Are you trying to grow a business? Then, outsourcing the work to a social media manager frees you up to get on with other tasks. This includes product development, generating additional revenue streams, hiring employees, and more.&nbsp;<\/li>\n\n\n\n<li><strong>Focus on your strengths<\/strong>: Outsourcing professionals in your areas of weakness makes sense. That\u2019s because you can get on with the business tasks where you have more passion and skill.&nbsp;<\/li>\n\n\n\n<li><strong>Positive ROI investment<\/strong>: The cost of hiring a social media manager can pay for itself in the form of more sales, engagement, and followers. That\u2019s because they will get more attention to your account. If you know how to monetize this attention, you can pay for the services of the professional.&nbsp;<\/li>\n\n\n\n<li><strong>Avoid mistakes<\/strong>: Social media managers understand the top mistakes IG content creators make. Hence, they can help you avoid them to stop wasting money and resources. Without their insights, it might take you years to figure out the best IG content strategy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Insights\"><\/span>Instagram Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram Insights allows you to learn more about your viewer preferences and engagement metrics. It can uncover a lot of information about when you should post content and the type. Take the time to look at the analytics data in detail to determine when audiences view your content.&nbsp;<\/p>\n\n\n\n<p>Furthermore, getting data from <a href=\"https:\/\/help.instagram.com\/1533933820244654\" rel=\"nofollow noopener\" target=\"_blank\">Instagram Insights<\/a> should be an ongoing process. It ensures that you can continually improve the content strategy of your Instagram account. Therefore, you can increase your followers and get more views for the same content that you release.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"759\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/obi-pixel8propix-oL3-V8xhqlI-unsplash.jpg\" alt=\"How Often Should You Post on Instagram?, image \u21165\" class=\"wp-image-1555\" style=\"object-fit:cover;width:500px;height:550px\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/obi-pixel8propix-oL3-V8xhqlI-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/obi-pixel8propix-oL3-V8xhqlI-unsplash-253x300.jpg 253w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/obi-pixel8propix-oL3-V8xhqlI-unsplash-20x24.jpg 20w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/obi-pixel8propix-oL3-V8xhqlI-unsplash-30x36.jpg 30w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/obi-pixel8propix-oL3-V8xhqlI-unsplash-40x48.jpg 40w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_You_Post_on_Instagram_as_a_Business\"><\/span>How Often Should You Post on Instagram as a Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you want to know how often you should post on Instagram as a business? In this section, we\u2019ll consider the best practices for business. Getting this right increases the competitive edge and will help produce the best IG content in your niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High_Posting_Frequency\"><\/span>High Posting Frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram and other social media platforms are a numbers game. Post more content, and you\u2019ll get more viewers, transferring into more sales. Therefore, opting for the highest posting frequency possible is the best approach.<\/p>\n\n\n\n<p>This ensures that you get as many Instagram viewers in your niche to look at your content. For example, they might miss the first nine posts of the day but will see the 10th one. A brute force strategy ensures you leave no stone untrained in getting more followers and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Scheduling_Tools\"><\/span>Instagram Scheduling Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Businesses must have a professional approach to Instagram content production, and this means using <a href=\"https:\/\/plixi.com\/resources\/instagram-scheduling-tools-to-organize-your-content\">Instagram scheduling tools<\/a>. Here are the top features of scheduling tools that help you figure out the right posting frequency:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dashboard<\/strong>: You can glance at a dashboard for a macro-level view of your posting frequency. Therefore, you can see gaps in your content production that you need to fill. Make sure to choose a scheduling tool with a dashboard layout that you find visually appealing and practical.&nbsp;<\/li>\n\n\n\n<li><strong>Color-coded content types<\/strong>: Ideally, different content types will have various color-coded tags. This allows you to see the spread of content types across time. For example, when doing a couple of Stories, there could be a blue tag and a red tag for carousel posts.&nbsp;<\/li>\n\n\n\n<li><strong>No post limit<\/strong>: It\u2019s a good idea to opt for an Insta scheduling tool that allows you to schedule many posts. This ensures that you can create a long post schedule when posting several times per day.&nbsp;<\/li>\n\n\n\n<li><strong>Price<\/strong>: Compare the prices of Instagram scheduling tools to find a competitive option. You can find amazing value for money since there are many services on the market. Furthermore, you can look for services offering a free trial so you can test different tools.&nbsp;<\/li>\n\n\n\n<li><strong>Extra features<\/strong>: Look for scheduling tools that come with extra features. For instance, some allow you to leave the first comment under each post automatically. Other services include an AI assistant that provides suggestions on the best posting frequencies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Mix_of_Value_and_Sales_Posts\"><\/span>A Mix of Value and Sales Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s important for businesses to include a mixture of posts to avoid spamming audiences. It\u2019s counterproductive to make every post about getting sales from the audience. Instead, stick to a ratio of several value-added posts and sales-originated ones.<\/p>\n\n\n\n<p>Increase the amount of value you add through content, and you\u2019ll be pleasantly surprised with engagement toward sales. That\u2019s because by adding value, you are increasing the trust of the audience. Also, build your account as an authority, and they will be more willing to buy products from you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/dole777-EQSPI11rf68-unsplash.jpg\" alt=\"How Often Should You Post on Instagram?, image \u21166\" class=\"wp-image-1556\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/dole777-EQSPI11rf68-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/dole777-EQSPI11rf68-unsplash-300x168.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/dole777-EQSPI11rf68-unsplash-24x13.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/dole777-EQSPI11rf68-unsplash-36x20.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/dole777-EQSPI11rf68-unsplash-48x27.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting-Frequency_Top_Things_To_Avoid\"><\/span>Posting-Frequency Top Things To Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, let\u2019s consider the top things to avoid when trying to decide on the best posting frequency. This ensures that you can determine the best posting frequency sooner rather than later.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t Create Shallow Posts<\/strong>: Creating and posting content that offers no value is one of the quickest ways to run your account into the ground. If you can\u2019t think of what to post, it\u2019s better to hold off until your creative juices start flowing.&nbsp;<\/li>\n\n\n\n<li><strong>Avoid many of the same posts<\/strong>: Do you want to opt for a high-frequency posting strategy? Then, you should avoid posting too much of the same content in a short period. To overcome this, consider varying the type of posts and content types.&nbsp;<\/li>\n\n\n\n<li><strong>Avoid ignoring analytics<\/strong>: You shouldn\u2019t create the right posting frequency based on a hunch. Instead, you need to look at Instagram analytics data to figure out the ideal posting frequency. This is a more reliable way of getting the right answer for your IG account and audience.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash.jpg\" alt=\"How Often Should You Post on Instagram?, image \u21167\" class=\"wp-image-1557\" srcset=\"https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash.jpg 640w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash-300x300.jpg 300w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash-150x150.jpg 150w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash-24x24.jpg 24w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash-36x36.jpg 36w, https:\/\/plixi.com\/resources\/wp-content\/uploads\/2023\/10\/ben-kolde-_zqJaEyo6I4-unsplash-48x48.jpg 48w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_It_Matter_How_Often_You_Post_on_Instagram\"><\/span>Does It Matter How Often You Post on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To conclude, it\u2019s essential to create the right posting frequency for your IG account. It ensures you get the best chance to beat the competition by having the highest number of followers. Social media is about getting the most attention, and posting frequency is a critical component of the equation.<\/p>\n\n\n\n<p>By now, you will have a good idea about how to answer, how often should you post on Instagram? However, you should always play around with the posting frequency to constantly optimize and adapt to the changing circumstances. After all, social media is a fast-paced game where the optimal strategies always move.<\/p>\n\n\n\n<p>Do you want further help with growing your Instagram account? Then, take advantage of the services we provide here at Plixi. You can find the right target audience with our in-house algorithm and Instagram influencer network. So what are you waiting for? <a href=\"https:\/\/plixi.com\/\">Start growing and gaining Instagram followers today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common questions people ask to grow their social presence is, \u201cHow often should you post on Instagram?\u201d This is an important question to answer. That\u2019s because the right posting frequency can help make the most of your time and resources. In this article, we&#8217;ll discuss the factors to consider when deciding &#8230; <a title=\"How Often Should You Post on Instagram?\" class=\"read-more\" href=\"https:\/\/plixi.com\/resources\/how-often-should-you-post-on-instagram\" aria-label=\"Read more about How Often Should You Post on Instagram?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":1557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/comments?post=1550"}],"version-history":[{"count":4,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/1550\/revisions"}],"predecessor-version":[{"id":8988,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/posts\/1550\/revisions\/8988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media\/1557"}],"wp:attachment":[{"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/categories?post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plixi.com\/resources\/wp-json\/wp\/v2\/tags?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}