If you’re not using Instagram stories as part
of your Instagram marketing approach, you’re missing out. In 2016, they
launched the feature as a way to compete with Snapchat. Two years later,
Instagram Stories has twice the daily active users than Snapchat. This is all
fakes to the user-friendly interface and features that Instagram continues to
While many of the features are visible to the
eye, others are hidden inside menus or gestures. Take a look at this list of ten
Instagram Stories hacks to help you make the most of your Instagram stories
with your audience.
1. Turn live photos into
Let’s start our list with one of the
lesser-known Instagram stories hacks. For this to work, your live photo needs
to be taken within the last 24 hours.
Open Instagram stories, swipe up and select a
live photo from your camera roll. Press firmly on the screen for a few seconds
until you see the word Boomerang appear.
Now your photo is a boomerang.
2. Record in hands-free mode.
Rather than having to press and hold the
record button, you can record short 15-second videos hands-free. Open the
Stories camera and swipe right along the bottom until you get to the hands-free
Hit record and then allow the video time out
to stop recording or hit record again to stop. This feature works with both the
front and rear-facing cameras
3. Post Stories longer than 15 seconds.
If you post a lot of stories to your account,
it’s likely you are annoyed by the fact that Instagram will not let you post
one longer than 15 seconds.
Essentially, all you have to do is cut your
video into smaller videos. The best thing is you don’t have to do it manually.
There are a number of third-party apps available to handle it automatically. If
you use Android, download Story Cutter for Instagram. If you’re an
iPhone user, download CutStory.
4. Share posts to Stories.
Like your own or someone else’s post, you can
include it in your story. You don’t have to screenshot it because Instagram
provides an option to do once you share it in your story, the post is clickable
meaning users can go directly to the post through your story.
If you want to do this, make sure the profile
is public because you can only share posts from those profiles.
the post you want to share on your story. Tap the “Send to” icon. on that
screen, you’ll see the option to add the post to your story. This option and
then you’ll be taking to the story edit screen. From here, you can doodle on
it, or add stickers and text.
also have the option to prevent others from adding your post to their stories.
5. Regram Stories.
someone mentions you in their story, you will receive a notification in your
direct messages. If you want to, you can share the story on your profile. Once
you receive the message that someone has mentioned you, tap on the “Add to your
6. Add Your brand fonts.
Instagram Stories is full of great fonts
choose from, but there’s nothing better than having the font you used in your
branding as an option. If you want to add a little more of your brand to your
stories, using your brand font is a nice touch.
Download the Over mobile
app. Once you’ve downloaded it, send your font file to your mobile
Choose the program to open the font with.
Now when you design a story in Over, you’ll be
able to include your brand fonts.
7. Get more colors.
Though Instagram Stories is a wonderful place
to show off your brand personality, it is still important to reflect your
brand’s aesthetics, style, and tone. One of the easiest ways to do this is to
integrate your brand’s color palette but if Instagram doesn’t offer your brand
colors and its default options, it can be a little frustrating.
The good news is, there is a hidden Instagram
stories hack that allows you to access nearly every color you could possibly
need for your text.
Open your Instagram stories and select the
brush tool. Now tap and long hold any of the default color options at the
bottom. It opens up a color slider where you can choose any color you can
imagine. You can use the color picker tool to select the exact brand color you
8. Add a glow effect.
Want to make your emoji stand out? Use this
hidden trick to give them a glow effect.
Open your stories, tap the screen next to the
open textual and choose the neon font. Add your emoji and you’ll see a slight
glow behind it.
9. Hide hashtags.
Hashtags are great but they can sometimes ruin
the aesthetic of your Instagram story.
If you want to hide the hashtag stickers in
your Instagram Stories, type out your hashtag and then pinch them to make them
place an image sticker or GIF over the hashtag
text so it is hidden. Alternatively, select the color tool from the text option
and choose a color that perfectly matches your story background. This trick is
better used when you have a solid background.
Either way, your hashtag content magically
blends into the background but still remains searchable.
10. Use Giphy to share GIFs directly
Instagram’s collaboration with GIPHY has been
a huge win for Instagram users and businesses, but there’s more than one way to
add GIFs to your Stories. You can use the GIPHY app!
After you have downloaded and installed the
GIPHY mobile app on your phone, open it. Press the Instagram icon located under
any GIF and it will automatically open Instagram.
On the next screen, you’ll see two options.
You can add the gif as a post to your feed or add the GIF to your story.
Why is this useful? In Instagram stories, you
can only search for and post GIFs. With the GIPHY app, however, you can create
albums of your favorite gift and then share them when the time is right. This
way, it is easier to be intentional with the GIFs you share.
Which of these hacks will you be incorporating
into your strategy first?