There are lots of tricks to the trade when it comes to succeeding on Instagram as a marketer. You definitely have to understand best practices in order to gain the most return on your investment in the platform. What may also be just as important is what not to do.
Making mistakes can cost your business in lost followers, decreased engagement and missed sales.
Keep reading if you want to learn about some of the top mistakes you need to stop making on Instagram so that you can start seeing better results.
1. Not using hashtags or using them wrong.
Hashtags are critical for successful Instagram use. They help people connect with your business if they’re looking for tags that are relevant to your brand. The keyword here is “relevant.”
Not all hashtags are created equal. It may be tempting to go online and look for the most popular #hashtags, but that would be a mistake. Those words are oversaturated, and you’ll just blend into the crowd. Instead, try to use tags that are particularly relevant or specific to your niche.
You can do this by researching your competitors and their followers. See what they’re using and which hashtags receive a lot of engagement. Give those a try. Strategic hashtag use is one of the best ways to gain new and relevant followers.
2. Failing to engage with users.
Social media is meant to be, well, social. If you’re not engaging with your followers, you’re seriously dropping the ball. It’s easy to get busy and allow your account to sit unattended.
However, doing so could cost you in missed opportunities. People don’t want to be ignored. They’ll be much more appreciative if you take time to consistently and quickly reply to their direct messages and like their comments.
Plus, Instagram rewards such engagement, ensuring you’ll be seen higher in people’s feeds. That’s how their algorithm works. More users will see your content as you increase your engagement. It’s a win-win.
3. Sharing low-quality images.
Instagram is all about visuals. The point of the platform is to share images, graphics, and videos for people to look at. People don’t want to see low-quality, blurry, fuzzy or out of focus photos.
They’re not interested in shaky videos. You don’t have to be a multimedia pro in order to use Instagram, but you do need to do a top-notch job of creating quality content. There are lots of tutorials that show you how to take good photos.
You’ll learn about focus, composition, lighting, framing and more. If you can afford to, use your marketing budget to hire someone to help. Your Instagram success is sure to improve, so it’s well worth the investment.
4. Failing to capture leads.
Lead generation is the key to solid marketing. You don’t want to forget about it when using social media. After all, using sites like Instagram comes with some risk. It’s always possible you could get banned from the site for some reason.
In addition, algorithms change frequently; you could find yourself not being seen in people’s feeds. Instagram could go away in favor of some new platform one day. When you rely on an outside source, you’re always taking a risk.
Therefore, it’s important to try to get followers to sign up for your email list so that you can continue the conversation no matter what happens on Instagram. You can do this by adding a link to your bio offering a free gift like an ebook or printout in exchange for subscribing to your list.
When you have subscribers, you control the communication. You can keep them updated on sales and new products. Send them free content and blog posts that keep them in the know, as well as keep your business at the forefront of their minds. Email marketing builds relationships.
5. Neglecting to optimize your bio.
Your Instagram bio is the first place people go to learn about your business and what you have to offer. It’s imperative that yours is optimized to achieve whatever goal you have in mind.
That goal may be increasing product sales, adding email subscribers, increasing your reach or attracting more blog visitors. Whatever the case may be, you need to write your bio in a way that reflects that purpose. Your bio is a place to share the most important things about your business.
Be sure to add a line that highlights your intended goal. Include keywords naturally and write concisely. You want people to clearly understand what you’re all about. Also, don’t forget to let people know why they should trust you. Facts, figures, and appearances in trusted outlets will help.
Finally, give them a call to action pointing to what you’d like them to do. It may be to click on the link to sign up to your email list and receive a free gift. Maybe you want them to check out your online store or to grab a discount code on their first order.
Take time to ask for what you want in your bio, and you just may be surprised to see how many users follow through.
6. Not working with influencers.
An influencer is an Instagram user who has a significant and engaged following within their niche.
Working with these individuals can be a real boon to your business. This does usually cost money, though sometimes the product is provided in exchange for a shoutout.
When you work with influencers, you can add their content to your feed. In addition, their followers will learn about you from someone they trust. This can result in increased leads, sales, and followers.
A positive endorsement from a trusted influencer can provide your business with social proof, leading others to trust you enough to give your product a try. Influencer marketing has so many advantages. You’re really missing out if you’re not utilizing it.
Keep these tips in mind with regard to what to avoid doing on Instagram. These mistakes can cost you a great deal. Take time to correct any of these errors so that you can start using Instagram to its full potential.
You’ll soon start to see increased engagement, followers and conversions by implementing strategic social media marketing techniques.