Instagram is the second most popular social media platform, only behind Facebook. With so many people sharing and viewing content, it makes sense to get in on this game when it comes to marketing your business. However, it’s not enough just to have a presence on Instagram.
You need to cultivate a following that is engaged with your business. This requires making yourself known and building relationships with users. You may be stumped as to how to do that.
No worries. Just keep reading for seven keys to building a memorable brand on Instagram. Soon, you’ll notice increased traffic to your website, more email subscribers and higher conversion rates in sales. Take a look.
1. Create a strategy.
You can’t build brand awareness without a plan. You need a strategy to follow if you want to get the most out of your marketing efforts.
Have some goals in mind of what you want your account to be or to do. What is it you want for your brand? Do you want more traffic in general?
Is product recognition important to you? Are you an influencer who wants to be known as an expert within your niche? Write down your goals and use them to guide your strategy with regard to building a memorable brand.
2. Foster community.
Building a community is the key to creating brand awareness. People have to be invested in what you have to offer and to feel a connection if you want them to invest in you. That means quality engagement is needed on your end.
As a brand, you need to put your image and reputation out there in ways that people relate to. There are lots of ways to do this. Post at times when your followers will see your content. This may take some trial and error, but it’s worth the effort.
Another way to easily gain engagement and build community is to ask for what you want. Ask users to give you a like if they agree with your post. Ask them to tag a friend who might relate.
Ask for a regram. Ask to check out your website. Ask questions or post polls. These actions all invite people to interact with your brand. As a result, they will likely remember you over brands who never make the ask.
3. Build your list.
You should be using Instagram to build your list, but many marketers are ignoring this step. Email marketing is crucial to a successful business, and it can work quite well in conjunction with your social media efforts.
You can use the link in your bio to send users to a page on your site where they can sign up for your email list and receive a valuable freebie.
An ebook, printable or white paper are all examples of common freebies used to entice people to subscribe to the list. The key here is that it should be something of value to your audience. Otherwise, they won’t opt-in.
4. Have a consistent style.
Part of brand recognition is being able to identify your brand on sight. In order to do that you need to stick with a consistent style and theme for your Instagram posts.
They should coordinate with and complement your existing brand identity. Colors, fonts and photo filters matter. You want to set the same mood across the board so that people instantly know they’re seeing your brand’s post. If you need some inspiration for creating a brand look, take some time to contemplate on your brand’s message.
What message do you want people to take away from your business? How do you want them to feel? Write down several adjectives that fit your brand and use them to determine the elements that will go into your brand’s style.
5. Use smart hashtags.
It doesn’t matter how much effort you put into your brand’s image or your content if no one can see your work. Hashtags are a critical element when it comes to being seen on Instagram.
They serve as a road map of sorts to help people find you. A hashtag that is specific to your niche and not too broad will draw the people you want as your target audience. Using only popular hashtags is always a bad idea because you will get lost in a saturated feed.
Check out what your competition is using. Research their followers’ feeds to see what’s trending among them. Play with hashtags to see which seem to draw the most engagement. These are the ones that will help build your brand awareness.
6. Work with influencers.
Do you want to expand your reach? Then you need to be collaborating with Instagram influencers. These users have built a following already within their niche.
They’re doing what you hope to do with your own brand. Working with them will allow you to piggyback on their existing audience to expand your reach.
You’ll have a good chance of gaining new and relevant followers when you have an endorsement from a trusted influencer. There are lots of creative ways to collaborate with these individuals. Typically, this isn’t free, but it is well worth the investment when it comes to results gained.
7. Create compelling content.
This one might seem like a no-brainer. However, sometimes it’s the most obvious things that are so easily overlooked. If you want people to remember your brand, you have to give them something memorable to associate you with.
That means your content must be compelling and interesting. It has to make them feel something, make them think or make them laugh. Your images must be beautiful and professionally done.
The text you use must also be engaging. You can tell stories in your captions that elicit an emotional response. Even asking smart, thoughtful questions is a good way to drive engagement and to stand out in the memories of your followers.
Funny content, when done well, is almost always worthwhile. Don’t forget to add your logo or watermark to your images. That helps to prevent others from stealing your content. It also associates your name with your content.
These seven keys to building a memorable brand on Instagram should help you to sufficiently make a good start on engaging your followers. Brand recognition won’t happen overnight.
After consistent use, however, these strategies will help you to grow your business and your brand in ways that weren’t possible before.