Social media marketing marketing terms, definitions and related subjects are here. Read all of the social media marketing jargon, glossary and more.
An Instagram engagement pod is when a group of users who are in similar industries come together and comment on each other's photos or videos. By doing so, they increase the number of likes and comments on their posts, which also increases their reach and visibility on the app. Pods...
Instagram impressions are the number of times your content, be it a post, story, or ad is displayed to users. This metric simply measures potential views and not actual views. So if one user sees your post 15 times, that counts as 15 impressions. Your Instagram impression rate is the...
Vanish Mode was introduced on Facebook Messenger in 2020. However, it has now also been added to Instagram's messaging features. This feature allows users to join or create temporary chat threads that automatically get deleted once the chat is finished. If you enable Vanish Mode, any message you send in...
The Instagram "Follow for Follow" strategy refers to when a user follows as many IG accounts as possible and interacts with them by liking and commenting on their posts. Though it may appear time-consuming at first, engaging with other accounts is worth the investment. The more you follow and engage,...
Instagram Reels is a feature where users can make short 15-second video clips to music, which they then post on their Stories, Explore Feed, or new Reels tab. The newest video feature on Instagram, Reels, is now available in the United States and 50 additional countries. Reels Explore Feed works...
Instagram engagement is a measure of how often users interact with your content. The more engaged your followers are, the more likely they are to see your content in their feed. To increase engagement, post interesting and relevant content that encourages users to like, comment, and share. While growing your...
