When it comes to social media marketing, it’s important to know where your audience is spending their time. And these days, more and more people are using Instagram. In fact, according to a report on Instagram usage, there will be 1.3 billion Instagram users in 2022.

That’s a lot of potential customers that businesses can reach on the platform. And when you consider that the average post on Instagram contains 10.7 hashtags and that 70.8 percent of the billion monthly active users on the app are under the age of 35, it’s clear that Instagram is a powerful marketing tool.

But what do those numbers mean for businesses? In this blog post, we’ll explore five statistics that show the power of Instagram for businesses. By understanding how people are using the platform, you can make better decisions about how to market your business on Instagram.

Instagram Statistics: How big is Instagram?

So, you know that Instagram is huge, but how many Instagram accounts are there in 2022?

1.5 billion people are using Instagram every month in 2022.

Of those 1.5 billion users, 500 million use Instagram every day. And of those 500 million daily users, 80% follow a business on Instagram.

That’s a lot of people!

What’s more, Instagram is not just popular with individual users. According to recent statistics, businesses are also flocking to the platform, with over 25 million businesses now using Instagram to reach their customers.

With such a large and engaged user base, it’s no wonder that Instagram is one of the most powerful marketing tools available today.

Instagram Usage Statistics

Here are some fun facts about how brands and people use Instagram:

  • There are over 120 million brands on Instagram.
  • More than 80% of users follow at least one business on Instagram.
  • The average person spends 53 minutes on Instagram every day
  • There are over 500 million daily active Instagram Stories
  • There are over 25 million business accounts on Instagram
  • The average user has around 7 accounts.

If you’re not using Instagram for your business yet, these statistics may be just the motivation you need to get started. With so many people using the platform, it’s a great way to reach potential customers and connect with your target audience.

Online shoppers are twice as likely to purchase a product after seeing it on Instagram. What’s more 70% of users open the app to shop. (Source: RetailDive)

The average person spends 53 minutes per day on Instagram

That’s a lot of time spent scrolling through posts and looking at stories! People are clearly engaged with the content on the platform. And since they’re already spending so much time on Instagram, it makes sense to use the platform as a way to reach potential customers.

There are over 200 million businesses on Instagram

With so many businesses on the platform, it’s important to make sure your content stands out from the rest. But don’t worry – there are plenty of ways to do that (which we’ll discuss later).

50% of Instagram users follow at least one business on the platform

According to a new report on Instagram marketing, 50% of Instagram users follow at least one business on the platform. This statistic is not surprising when you consider the growing popularity of Instagram for businesses.

That’s a pretty impressive number, and it’s no wonder that more and more businesses are using Instagram to reach their target audiences. After all, what better way to connect with potential customers than through a visually-driven platform? Plus, with features like Stories and IGTV, businesses have even more ways to engage with their followers.

And there’s no doubt about it – Instagram is here to stay. So if you’re not already on the platform, now is the time to jump on board.

In addition, Instagram accounts are easy to set up and use, and there are a variety of tools available to help businesses grow their followers. With so many advantages, it’s no wonder that more and more businesses are turning to Instagram to reach new customers.

98% of Instagram users decide to buy a product or service after seeing it on the platform

This stat speaks for itself – people are using Instagram to make purchasing decisions! If you’re not using Instagram to promote your products or services, you’re missing out on a huge opportunity.

If you’re trying to drive sales and revenue for your business, then you need to be on Instagram.

According to a recent study on social shopping, 98% of users said that they have decided to purchase a product or service after seeing it on the platform in 2022. That’s a huge number, and it just goes to show the power of Instagram as a marketing tool.

With over 1.5 billion active users, there’s no other platform that can give you access to such a large and engaged audience. And with features like Stories and shoppable posts, Instagram has made it easier than ever for brands to drive purchase decisions.

So if you’re not already using Instagram to market your business, you need to start now. It could be the key to driving brand awareness and increasing sales.

Posts with at least one hashtag generate 4x more interactions than posts without any hashtags

Hashtags are a great way to get your content seen by more people . And as we can see from this stat, they can also help you boost engagement with your posts.

Hashtags help users to discover your content, and they also make your posts more visible to potential customers. On average, an Instagram post contains 10.7 hashtags (Source: InfluencerMarketingHub, 2022).

However, not all hashtags are equally effective. In order to maximize the reach of your posts, it is important to use hashtags that are relevant to your business and that are being used by other users.

There are a number of hashtag research tools available online, such as Hashtagify and RiteTag, that can help you to find the best hashtags for your business. By using hashtag marketing, you can ensure that your content is seen by the people who are most likely to be interested in it.


That’s all for my list of Instagram stats in 2022. The global social media platform is growing rapidly and although still the biggest in terms of market share, Instagram is expected to continue its record growth over the next years.

As you can see from these five statistics, Instagram is a powerful marketing tool for businesses . If you’re not already using the platform to reach potential customers , now is a great time to start!

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