Instagram has become a powerful platform for businesses and individuals to share their content with a large audience. Since I recently appeared on a podcast to discuss how to monetize Instagram (or any social media), I wanted to provide everyone with a more comprehensive and updated perspective.

If you want to make some quick and easy money, then you need to be aware of the new monetization features that are taking over the market. By being one of the first early adopters, you will have a much higher chance of earning a good amount of money with little effort.

The Top 20 Instagram Earners Globally in 2023
The Top 20 Instagram Earners Globally in 2023

So whether you’re an influencer, filmmaker, photographer, or other creative content creator, these are all the brand new Instagram monetization methods that you need to know about.

If you’re looking to monetize your Instagram account, here are seven ways to do it:

1. Sponsored posts with brands

One of the most common ways to monetize an Instagram account is through sponsored posts. A sponsored post is when an advertiser pays you to post a photo or video that promotes their product or service. To find sponsors, you can contact companies directly or use an influencer marketing platform such as Plixi or HypeAuditor.

Collaborating with brands is a great way to make money from your Instagram account. You can partner with brands to promote their products or services, or you can create sponsored posts or ads.

Another way to monetize your Instagram account is by using affiliate links. An affiliate link is a special URL that contains a tracking code that allows the company to track sales that are generated from your posts. When someone clicks on your affiliate link and makes a purchase, you will earn a commission on the sale. To find affiliate programs, you can search for companies that offer them or use an affiliate marketing platform such as ShareASale.

Affiliate marketing programs allow you to make money by promoting other people’s products or services. You can find affiliate programs for a variety of different industries, and many of them have affiliate networks that you can join.

3. Product reviews

You can also monetize your Instagram account by posting reviews of products that you use and love. Many companies are willing to send you free products in exchange for an honest review. To find product review opportunities, you can search for companies that offer them or contact companies directly.

4. Brand ambassadorships

Another way to monetize your Instagram account is by becoming a brand ambassador. A brand ambassador is someone who represents a company and promotes their products or services on social media. To become a brand ambassador, you can apply to programs run by companies or contact companies directly.

Example of a successful Instagram brand ambassadorship
George Clooney relies on Instagram brand deals with Nespresso to monetize his audience

5. Promote your own products or services

If you have your own products or services to sell, you can promote them on your Instagram account. You can post photos and videos of your products, as well as provide links to where people can purchase them. You can also run promotions and giveaways to generate interest in your products or services.

6. Offering consulting services

If you have expertise in a certain area, then offering consulting services through your Instagram account can be a great way to monetize it. To do this, simply add a link to your consulting services in your Instagram post and if someone clicks on the link and buys tickets, you will earn money.

7. Use Badges on Instagram Live

If you’re a Twitch or Instagram Live streamer, you can use Badges to monetize your account. Badges are graphical overlays that you can use in your live streams to promote products or services, and they’re available from a variety of different companies.

Viewers can now purchase Badges from creators during live videos in order to show support. Badges are available in $0.99, $1.99, and $4.99 USD increments.

instagram live badges

Once you set up this feature, it will be automatically available for all of your future live videos – so make sure to mention it to your audience. To use badges, click on your profile and go onto your Professional Dashboard, then click the Badges tab and enable it.

8. Activate Instagram Reels Ads

Instagram now allows users to enable ads on their Reels videos. This is a great way to make money from your followers by sharing short videos about your favorite products or services.

Eligibility requirements

  • Instagram is still in the process of developing this feature. In order to stay updated, you can either keep checking Instagram's announcements or follow their @creators account.
  • Use a 9×16 aspect ratio for your composition and be sure that any key text isn't impeded by the app's overlays.
  • For the best chance of success, in addition to checking Instagram's content recommendations guide, key elements include creating original content for Reels or at the very least removing any watermarks from other platforms if you are re-posting (for example, the TikTok logo).

9. Join Meta Bonus Programs

In order to maintain and attract new creators, Meta has announced bonus programs for content on both Instagram and Facebook. At this time, the programs are invite-only.

The 3 bonus programs Meta offers are:

  • The video ads bonus, a one-time payment for select American creators signing up for the feature, is no longer available for enrolment. It will soon be replaced with an ad monetization option for Reels.
  • Live video badges bonus, which rewards hitting certain milestones such as going live with a secondary account.
  • The Reels summer bonus program, which gives cash rewards to the most popular individuals on Instagram Reels.

The bonus programs are great for those who are popular on the app, but it's not available to everyone. So how do you get invited? By posting high-quality content your target audience will love, and making use of engaging formats like Reels.

10. Enable Instagram subscriptions.

Instagram now allows users to enable subscriptions for their followers. This means that followers will be charged a monthly fee in order to see your posts in their feed. This is a great way to make money if you have a large and engaged following on Instagram.

BONUS: 11. Selling Instagram account

If you’re looking for a more passive way to monetize your Instagram account, then selling it might be the best option for you. There are a number of companies that will buy your Instagram account if it meets their criteria.

To sell your Instagram account, you can use an Instagram growth service such as Plixi to increase your audience automatically using Instagram automation and the power of artificial intelligence.


There are a number of ways that you can make money from your Instagram account. By using some of the methods above, you can start earning an income from your account.

If you're looking for a way to make money from your Instagram content, Plixi is the perfect solution. With all the growth tools you need from content planning and scheduling to posting and analytics, as well as ways to connect with your audience, Plixi has everything you need.

Which method will you try first to monetize your Instagram audience?

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